Marketing to Public Education
There’s growing concern over the state of STEM education in the U.S, and rightly so. Altho...
There’s growing concern over the state of STEM education in the U.S, and rightly so. Altho...
Having adequate resources to operate effectively has always been a struggle for businesses...
We have daily conversations with marketing leaders about the challenges of keeping up with...
Any way you cut it, producing a steady stream of quality content is tough! As a publisher,...
Between more mild variants of the COVID-19 virus (like the omicron variant), and increasin...
When you hear the term “social media marketing,” what comes to mind first?
No industry can afford to exempt themselves from the ever-changing requirements of search ...
It was once considered bad business for companies to “take a stand” on social or political...
In my previous blog I looked at the reasons why video is such a powerful tool in the hands...
There’s an old saying in business: to be a great leader, you must learn to delegate well. ...
We all know Facebook, Instagram, Twitter, and LinkedIn are massive social media platforms ...
In the early days of automobile manufacturing, cars were considered luxury items. The manu...
I’m old enough to remember the dawn of online video content. It was only 1996 when Flash p...
In 1996 Bill Gates, then CEO of Microsoft published an essay on the company’s website pred...
Like most of you, we at engineering.com were thrown for a loop in 2020. Since 2014, we hav...
Email marketing remains one of the most impactful and cost-effective tools marketers have ...
As we entered 2020, there was no way to anticipate the pandemic's impact on our personal a...
Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...
You’ve received the first draft of a piece of content from your engineer-contributor. You ...
Most of us have worked at a tradeshow where a small group of excited students suddenly app...
So, you understand the importance of involving engineers in the content creation process (...
Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...
If you’re responsible for promoting your company’s products, you know there’s no one who ...
Engineers aren't writers by nature, so why ask them to create content?
Video Production is on Hold After a solid 2019 in pipeline and sales, your company is abou...
Many digital marketers wonder how they should be using social media to reach engineers.
Readers of this blog know we value data-driven analysis more than anything. We crunch eng...
It’s no secret that if you want to achieve anything, then aligning goals and incentives is...
New Year, New Beginnings It’s a new year, which means the start of new endeavors for many ...
I started the Digital Marketing for Engineers blog years ago to document the marketing tac...
It’s no secret that engineering.com runs a lot of surveys. We’ve written about it several...
Every marketer who produces content is doing so with the goal of earning an audience. The...
Engineering.com’s research into “How Engineers Find Information 2019” is an annual report ...
B2B content marketers are very good at talking about the specifics of their solution – the...
Last week the marketing team at engineering.com had the pleasure of attending Inbound 2018...
It’s the dog days of August and there’s a lull in most offices, which gives digital market...
Marketing departments have relied on formalized market research to build better campaigns ...
It’s a “search first” world. That means every marketer working for a B2B Industrial Techno...
Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...
There are countless marketing tactics to choose from, but this blog post will focus on thr...
How do you write emails that your prospects and customers want to open, and avoid emails t...
Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...
When I was in my early twenties, I worked in a comic book shop after school and on weekend...
At the start of each year, we ask marketers about their planned budget and activities fo...
As many of you know, every year around this time we run a survey about marketing budgets...
It was late summer and Dave Publeesh, the CMO of Engtronica, was enjoying the last few day...
A few months ago, we surveyed just shy of 1200 engineering and design professionals to lea...
We recently surveyed 1,187 engineers about their information consumption habits. We’ll hav...
The 2018 Manufacturing Content Marketing study was released today. One of the headline fac...
Last month we surveyed 1,187 engineers to determine how they source engineering content an...
So many engineering marketers want their campaign to reach decision makers. Their thought ...
The Word of Mouth Marketing Association claims that word of mouth (“WOM” from here on) is ...
We just wrapped up the data collection for our annual survey on the media consumption habi...
Last week I was at Conex2017 and saw an excellent presentation by Amanda Todorovich, the 2...
Technology has made it too easy to create content. As a result, we have too much marketing...
If you measure the success of your campaigns only on how many leads they generate, you pro...
Content clutter is a serious concern for any marketer. The idea that your best planned an...
Congratulations. If you’re reading this you’re probably a B2B marketer in the engineering...
It’s the most wonderful time of the year. At least, that’s how I feel, since we’re rampin...
The seven deadly sins – sloth, pride, envy, lust, greed, gluttony, & wrath – few conce...
Awareness marketing doesn’t get much attention from manufacturers and engineering companie...
As marketers, we care about how engineers get information. We need to know whether they us...
Most engineering marketers are creating more content in 2017, according to our 2017 survey...
Engineering marketers frequently say, “We need to reach decision makers with this campaign...
“Content is king” is commonly heard these days. Around ENGINEERING.com, we also like to sa...
In a survey of engineering marketers, 87% said that they were investing in content marketi...
In 2017, virtually every engineering marketer has a content strategy. Many have learned fr...
Is it time for you, as an engineering / industrial marketer, to consider Account Based M...
The Times of London reported on March 21st that over 250 brands have pulled their advert...
Do you need to create a bonus plan for a B2B marketer? Maybe you are considering a bonus...
I just read a fascinating report from the McKinsey consultancy that explores customer loy...
Engineering marketers are doubling down on five successful campaign tactics for 2017. At t...
Lots of things are set to 4 year cycles: presidential elections, undergraduate degrees, ac...
2016 saw marketers buy 50% more webinars at ENGINEERING.com compared to 2015. Other media ...
Regardless of your function on the marketing team, you should be working toward one common...
There is a huge gap between how engineers consume content and how marketers reach them. Th...
What makes engineering so special? Many would answer it’s because engineering is a discip...
Engineering marketers can learn a lot from each other by comparing how they are allocati...
Do you want to know what techniques engineering marketers are investing in for 2017? Of co...
There are lots of expressions in the English language that have a barbaric history. “Hol...
Do your marketing plans target younger engineers? If so, this blog post will give you h...
The Content Marketing Institute released a survey of manufacturing marketers last week. ...
On Wednesday we published our Market Research Report: How Engineers Find Information tha...
Targeting your prospects’ pain points is a tried and trueway to make sure your marketing...
Our recent survey of 1,003 engineers asked, “what is your preferred way to acquire engin...
Later this month we’ll be releasing an in-depth report based on a survey of 1,000 enginee...
Marketers have fine-tuned their campaigns to reach decision makers – often those enginee...
Marketers need to know where engineers go to get their engineering information. We just...
We know that creating engineering content to feed your marketing funnel is a hassle. Li...
We’ll be running a survey this month about how engineers consume content. Are there any...
It’s frustrating to be an engineering marketer. You create an excellent piece of conten...
Relying on too-easy metrics like page views for your content won’t give you the whole pi...
Focusing on distribution is a great way to make sure that you earn a return on your cont...
Enter a trade show these days and two things become immediately apparent. One: the massi...
This is the time of year when engineering marketers are looking for new campaign ideas. ...
We surveyed 1,589 engineers to understand how they get their news and information. More...
“If marketers are judging the success of their campaigns (SEO, PPC, email, etc.) on quanti...
Marketers often ask us, “Do you have a new way to reach our audience?” They want to ensure...
There is no denying that marketing is becoming a data science. That applies to the worl...
I had a good chat with the CEO of a major industrial publisher this week. He said they w...
Developing a comprehensive and accurate persona of your target market of engineers is a cr...
Some of our best customers have asked for help in creating downloadable content that they ...
A couple years ago I posed the question, “Do you have crappy engineering leads or lazy sal...
The Content Marketing Institute’s 2016 report has a somewhat confusing finding. North Amer...
Twenty years ago the engineering world was made up of silos of mechanical, electronics and...
You can now download the eBook, “Engineering Marketers’ 2016 Campaign Plans”. Many thanks...
Last week we outlined that software marketers, compared to other engineering marketers, pl...
Last week our ENGINEERING.com team met face-to-face with over a dozen marketers in the eng...
Bruce McDuffee of MM Matters was kind enough to invite me to speak on a podcast about, How...
Marketers and tech gurus have long been calling for the death of email. Now that spam fil...
Manufacturing marketers run different campaigns than their colleagues in software and serv...
In this first post of the New Year, we’ll share a sneak peek into what over 100 of your fe...
How does your 2016 budget compare with other engineering marketers? What campaigns will th...
Marketers tend to get greedy when designing lead generation forms. Knowing a segmented lis...
Coca-Cola isn’t everyone’s favorite soda. Lululemon yoga pants won’t help you stretch bet...
When you’re writing a marketing story for engineers, this checklist can help you hit all...
Lisa had a frustrating morning. There were the usual minor annoyances, like finding the t...
If you are an industrial marketer with a tradeshow budget, a new research report by IHS Gl...
You may have heard of the 80/20 rule of content marketing – that you need to spend 20% of ...
(Updated: July 6th, 2017) Many technology marketers wonder whether they can use social m...
2015 has seen a breakthrough in the number of webinars for engineers that ENGINEERING.com ...
Whatever you call it – permission marketing, content marketing, inbound marketing – the ...
I want to share a research piece we’ve been working on with our partners at TREW Marketi...
Why is video marketing uniquely valuable for engaging engineers, more than other audienc...
Here’s a hint: it is toward mobile, video, and social. Mary Meeker at KPCB produces some w...
The rise of ad blocking software has been a big story in digital media this year. Just ho...
Many of our software and hardware customers use a flywheel concept when approaching new pr...
Many industrial marketers are still struggling to convince their upper management of the v...
Hubspot recently published some research on whether marketers should strive for more quali...
Many marketers know that they need to direct more of their marketing budget online. But ma...
A 2015 survey of CAD users by Business Advantage points out a big trend for engineering ma...
A modern marketing mix will include advertising, trade shows, other lead generation campai...
The algorithm we use at ENGINEERING.com As marketers to an engineering audience, we’re oft...
There’s often a mismatch between where engineering marketers allocate their budgets and wh...
What role does marketing play in companies that sell complex engineering projects like PLM...
Last week I wrote about how marketers can get credit for their leads by nurturing them fur...
We’ve all been there. The VP of Sales says that your marketing team isn’t delivering qu...
I just got a copy of the Compass Magazine from Dassault Systemes. Here’s the cover: After...
How can engineering programs make sure they are considered by prospective students at deci...
More and more businesses today look for end-to-end packaged solutions, rather than single ...
In case you haven’t heard, Google made a major change to their search algorithm last wee...
This is a tough time for many engineering publications. The marketers they serve - you! ...
Not all technology innovations are created equal. Sadly, as marketers, our annual budgets...
The expert consensus is that marketers need to set aside budget to promote their content m...
Warning – unlike most of my posts, this story will talk about a marketing service offered ...
A new report by Authentia sets out some excellent advice for manufacturing marketers. The...
We all like free stuff. I like the free food samples at Costco. Smart marketers at P&G...
82% of manufacturers are using a content strategy, but only 26% of manufacturing marketers...
Leverage your digital media partners to capture online audiences for your live events. Pul...
There are hundreds of engineering apps for iOS and Android. More and more, each mobile dev...
Are you curious to know how your knowledge stacks up against other engineering marketers? ...
How much of your marketing budget will you allocate to print magazines in 2015? That’s on...
Marketers at the slowest growing companies have shared their marketing plans for 2015. Ma...
Marketers at the fastest growing companies don’t spend their budgets like everyone else. ...
It’s no secret that more engineers are searching for product and engineering information o...
We’ve been surveying engineering marketers about their plans for 2015. If you haven’t tak...
Survey of 1,000 engineers highlights their likes and dislikes about marketing content I’m ...
Find out with the 2015 Engineering Marketing Survey Do you need facts to support a higher ...
Finding a manufacturing audience is tough because they self-identify by industry rather th...
Google penalized us for something we didn’t do. Thankfully, the fix was easy. Like all e...
In the next few weeks we’ll be sending you an invitation to participate in the 2015 engine...
More marketers are buying sponsored posts. Here’s how to make sure yours are effective. T...
You may have read how Matt Cutts said that guest blogging is dead because it’s become too ...
Digital marketing requires a keen analytic mind. At ENGINEERING.com we give all job appli...
At your company, who is responsible for qualifying leads? Sales or Marketing?
As a marketer, you can message engineers at each stage of their buying journey : Awareness...
Are you destined for the marketing corner office? Technology marketers need a lot of new s...
Accenture study says there will be more change than ever in marketing functions, and that ...
Our experience with engineering marketing automation, 8 months later. Many of us already...
It’s been a wild ride for the marketers of professional 3D printers. And by professional ...
We run tons of webinars for engineers. Some are good. Some are truly excellent. Here’s ...
Marketers are increasingly asking engineering publications to write their stories. That’s...
A lot of engineering marketers are running lead generation campaigns these days. Many are ...
Your CPLs for the Great White North will be going up On July 1, Canada will implement new ...
Almost 20% of engineering visits are on mobile devices You’ve heard how fast mobile Intern...
Content marketing works best when you can spread your stories People pitch stories to ENGI...
A framework for evaluating your engineering marketing campaigns How do you get lots of hig...
Landing pages and number of fields have a big impact on conversions Most engineering lead ...
Aligning your content marketing to the engineer’s buying journey (Updated May 12, 2017) We...
Marketers can leverage publications to improve engagement Both native advertising and spon...
Maybe your marketing team should take over qualifying the sales leads It happens all too o...
(Updated: April 13th, 2017) Six ways to create purposeful marketing content for engineerin...
Can you spot the 3 common errors on this education landing page? ENGINEERING.com runs a lo...
A dollars and cents framework for scoring content campaigns. This post will lay out a do...
Your great content needs help to find its target engineering audience Ryan Skinner of Forr...
Four common misconceptions marketers have about engineers and how to steer clear of them I...
Almost 20% of engineering Internet visits are on mobile devices You’ve heard how fast mobi...
Finding Engineers on Social Media: LinkedIn, Google+ and Forum sites Last week...
At some point yesterday ENGINEERING.com reached 1M followers on Facebook. Here’s how we di...
Marketers at SolidWorks World talk about frustrations and successes Software user conferen...
With so many programs available online, how can your school stand out? There has been a ...
So will other B2B marketers. Here’s why. A recent ENGINEERING.com survey revealed that 85...
Today we’re releasing the 2014 Digital Marketing for Engineers survey. If you participate...
Thanks to those of you who already participated in the 2014 survey of engineering marketer...
Are you curious about what engineering marketers are planning for 2014? We are! I would ...
One of my professors at Carnegie Mellon was famous for his manufacturing theories. I just...
