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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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3 Big Surprises in This Year’s How Engineers Find Information Results

It’s no secret that engineering.com runs a lot of surveys.  We’ve written about it several...

How Thought Leadership Connects to Pipeline and Revenue

Every marketer who produces content is doing so with the goal of earning an audience.  The...

New research shows engineering content consumption is up by 27%

Engineering.com’s research into “How Engineers Find Information 2019” is an annual report ...

The 6 Excuses Marketers Use to Avoid Pricing in Technical Marketing and why that’s BS

B2B content marketers are very good at talking about the specifics of their solution – the...

It's ABM + Content Marketing Not ABM vs. Content Marketing (and 2 Other Lessons From Inbound 2018)

Last week the marketing team at engineering.com had the pleasure of attending Inbound 2018...

How Engineering Professional Find Information 2019

It’s the dog days of August and there’s a lull in most offices, which gives digital market...

The 5 Reasons Your Next Content Marketing Campaign Should be a Research Report

Marketing departments have relied on formalized market research to build better campaigns ...

The Ultimate Guide to B2B SEO for Industrial Technology Marketing

It’s a “search first” world. That means every marketer working for a B2B Industrial Techno...

Marketing to Engineers is a Funny Business

Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...

A 3 Step Method for Creating Marketing Content that Reaches Engineers

Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

  At the start of each year, we ask marketers about their planned budget and activities fo...

Lead Gen is Doomed and other Fearless Predictions for Engineering Marketers in 2018

  As many of you know, every year around this time we run a survey about marketing budgets...

Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study

It was late summer and Dave Publeesh, the CMO of Engtronica, was enjoying the last few day...

How Marketers Can Reach Automotive Engineers

We recently surveyed 1,187 engineers about their information consumption habits. We’ll hav...

70% of Manufacturing Marketers Can Prove that Content Marketing Drives Leads: CMI Study

The 2018 Manufacturing Content Marketing study was released today. One of the headline fac...

Engineers Read your Marketing Content on their Smartphones

Last month we surveyed 1,187 engineers to determine how they source engineering content an...

New Research Shows How to Reach Technology Decision Makers

So many engineering marketers want their campaign to reach decision makers. Their thought ...

Can Engineering Marketers Create an Effective Word of Mouth Strategy?

The Word of Mouth Marketing Association claims that word of mouth (“WOM” from here on) is ...

Research Shows that Engineers Spend 8.1 Hours Per Week Consuming Engineering Content

We just wrapped up the data collection for our annual survey on the media consumption habi...

What Engineering Marketers Can Learn from an Organic Traffic Superstar

Last week I was at Conex2017 and saw an excellent presentation by Amanda Todorovich, the 2...

Can AI Save Engineers From Bad Marketing Content?

Technology has made it too easy to create content. As a result, we have too much marketing...

Banner Ads? Why Would Engineering Marketers Ever Buy Banners?

If you measure the success of your campaigns only on how many leads they generate, you pro...

Do You Suffer from Content Clutter? – Here’s a Way to Cut Through

Content clutter is a serious concern for any marketer.  The idea that your best planned an...

Where are You in Your Digital Transformation?

Congratulations.  If you’re reading this you’re probably a B2B marketer in the engineering...

What Survey Questions Would You Want to Ask Engineers About How They Consume Information?

It’s the most wonderful time of the year.  At least, that’s how I feel, since we’re rampin...

Seven Deadly Sins of B2B Technology Marketers

The seven deadly sins – sloth, pride, envy, lust, greed, gluttony, & wrath – few concepts ...

Awareness Marketing for Industrial Companies

Awareness marketing doesn’t get much attention from manufacturers and engineering companie...

Four Internet Mega-Trends that Matter to Engineering Marketers

As marketers, we care about how engineers get information. We need to know whether they us...

More Content, but Lower Quality from Engineering Marketers

Most engineering marketers are creating more content in 2017, according to our 2017 survey...

The Microsite - Is Your Content Creation a Home Run?

“Content is king” is commonly heard these days. Around ENGINEERING.com, we also like to sa...

Account Based Marketing for the Engineering Marketer

  Is it time for you, as an engineering / industrial marketer, to consider Account Based M...

Should Engineering Marketers Join the Google Ad Boycott?

  The Times of London reported on March 21st that over 250 brands have pulled their advert...

How to Compensate an Industrial Marketer

  Do you need to create a bonus plan for a B2B marketer? Maybe you are considering a bonus...

McKinsey to Marketers - Focus on Top of Funnel to Drive Revenue Growth

 I just read a fascinating report from the McKinsey consultancy that explores customer loy...

Top 5 Trends for Engineering Marketers in 2017

Engineering marketers are doubling down on five successful campaign tactics for 2017. At t...

The Changing Challenges of Engineering Marketers

Lots of things are set to 4 year cycles: presidential elections, undergraduate degrees, ac...

How to Rock Your Next Webinar for Engineers

2016 saw marketers buy 50% more webinars at ENGINEERING.com compared to 2015. Other media ...

Mobile Engineering Marketing – the Biggest Missed Opportunity of 2017?

There is a huge gap between how engineers consume content and how marketers reach them. Th...

An Engineering Marketers Guide to Lead Nurturing

What makes engineering so special?  Many would answer it’s because engineering is a discip...

33% of Engineering Marketers have Bigger Budgets in 2017. Are you one of them?

  Engineering marketers can learn a lot from each other by comparing how they are allocati...

How will Engineering Marketers Allocate their Budgets in 2017?

Do you want to know what techniques engineering marketers are investing in for 2017? Of co...

When Should Engineering Marketers Pass a Lead to Sales?

 Later this month we’ll be releasing an in-depth report based on a survey of 1,000 enginee...

Millennial Engineers Don’t Consume Content the Same Old Way - Survey

  Marketers have fine-tuned their campaigns to reach decision makers – often those enginee...

875 Engineers Say Where They Get Their Information

  Marketers need to know where engineers go to get their engineering information.  We just...

The Risks of Outsourcing your Engineering Content Creation

  We know that creating engineering content to feed your marketing funnel is a hassle.  Li...

Marketers – Your Chance to Ask Engineers about Their Content Preferences

  We’ll be running a survey this month about how engineers consume content.  Are there any...

Formula to Measure Success of Content –or How Not to Be a Lazy Bastard

  Relying on too-easy metrics like page views for your content won’t give you the whole pi...

Two Ways to Boost Your Engineering Content Reach on Facebook

  Focusing on distribution is a great way to make sure that you earn a return on your cont...

Trade Shows: A Love/Hate Relationship

  Enter a trade show these days and two things become immediately apparent. One: the massi...

Five New Campaign Ideas to Juice Your Engineering Marketing Success

  This is the time of year when engineering marketers are looking for new campaign ideas. ...

Webinars: Marketers are Going where the Engineers Are

  We surveyed 1,589 engineers to understand how they get their news and information.  More...

The Importance of Lead Validation on Internet Marketing

“If marketers are judging the success of their campaigns (SEO, PPC, email, etc.) on quanti...

Proving that Content Marketing Works for Manufacturers

Marketers often ask us, “Do you have a new way to reach our audience?” They want to ensure...

Three Free Research Reports for Engineering Marketers

  There is no denying that marketing is becoming a data science.  That applies to the worl...

Four myths about content marketing to engineers

  I had a good chat with the CEO of a major industrial publisher this week. He said they w...

Online Engineering Communities Provide Useful Insights for Marketers

Developing a comprehensive and accurate persona of your target market of engineers is a cr...

Surveys can help you create outstanding downloadable content for your prospects

Some of our best customers have asked for help in creating downloadable content that they ...

Four Steps to Better Alignment Between Marketing and Sales

A couple years ago I posed the question, “Do you have crappy engineering leads or lazy sal...

Manufacturers say Content Marketing Isn’t Working, But Will Do More Anyway

The Content Marketing Institute’s 2016 report has a somewhat confusing finding. North Amer...

Engineering is multidisciplinary – Is your marketing?

Twenty years ago the engineering world was made up of silos of mechanical, electronics and...

Research Report: Engineering Marketers’ 2016 Campaign Plans

You can now download the eBook, “Engineering Marketers’ 2016 Campaign Plans”.  Many thanks...

Engineering Software Marketers say Branding is Top Priority in 2016

Last week our ENGINEERING.com team met face-to-face with over a dozen marketers in the eng...

Telling an engineering story that will generate leads

Bruce McDuffee of MM Matters was kind enough to invite me to speak on a podcast about, How...

Manufacturing marketing is moving to digital media

Manufacturing marketers run different campaigns than their colleagues in software and serv...

Top Three Trends for Engineering Marketers in 2016

In this first post of the New Year, we’ll share a sneak peek into what over 100 of your fe...

How are engineering marketers spending their budgets in 2016?

How does your 2016 budget compare with other engineering marketers? What campaigns will th...

Lead Generation Forms – What’s Too Much Information?

Marketers tend to get greedy when designing lead generation forms. Knowing a segmented lis...

Do banner ads fit into your engineering marketing campaigns?

Coca-Cola isn’t everyone’s favorite soda.  Lululemon yoga pants won’t help you stretch bet...

A Checklist for Your Content Marketing Stories for Engineers

  When you’re writing a marketing story for engineers, this checklist can help you hit all...

How to Tell a Good Story to Engineers

Lisa had a frustrating morning.  There were the usual minor annoyances, like finding the t...

Webinars Draw More Engineers than Tradeshows

If you are an industrial marketer with a tradeshow budget, a new research report by IHS Gl...

Great Industrial Content Doesn’t Follow the 80/20 Rule

You may have heard of the 80/20 rule of content marketing – that you need to spend 20% of ...

Why are webinars so effective for engineering audiences?

2015 has seen a breakthrough in the number of webinars for engineers that ENGINEERING.com ...

The most important thing HubSpot’s Inbound 2015 told us about marketing

  Whatever you call it – permission marketing, content marketing, inbound marketing – the ...

New survey on how engineers find information

  I want to share a research piece we’ve been working on with our partners at TREW Marketi...

Why does video marketing to engineers work?

  Why is video marketing uniquely valuable for engaging engineers, more than other audienc...

Engineers are blocking your ads. Whatcha gonna do?

The rise of ad blocking software has been a big story in digital media this year.  Just ho...

The flywheel model for engineering marketing

Many of our software and hardware customers use a flywheel concept when approaching new pr...

Roadmap to Digital Marketing – INFOGRAPHIC

Many industrial marketers are still struggling to convince their upper management of the v...

One size of Blog Posts won’t Fit all your Marketing Goals

Hubspot recently published some research on whether marketers should strive for more quali...

The manufacturer’s roadmap to digital marketing

Many marketers know that they need to direct more of their marketing budget online. But ma...

Engineers going digital in information search – survey results

A 2015 survey of CAD users by Business Advantage points out a big trend for engineering ma...

Content: the Gift That Keeps on Giving

A modern marketing mix will include advertising, trade shows, other lead generation campai...

A formula for measuring content marketing success in engineering

The algorithm we use at ENGINEERING.com As marketers to an engineering audience, we’re oft...

Are you Still Using Offline Tactics to Capture an Online Audience? The Higher Education Example.

There’s often a mismatch between where engineering marketers allocate their budgets and wh...

The Role of Marketing in Complex Solution Sales: using PLM as an example

What role does marketing play in companies that sell complex engineering projects like PLM...

How to Nurture your Engineering Leads so they are Ready for Sales

Last week I wrote about how marketers can get credit for their leads by nurturing them fur...

Why Engineering Marketers Aren’t Getting Credit for their Leads

  We’ve all been there.  The VP of Sales says that your marketing team isn’t delivering qu...

Interactive cover of Compass Magazine is the coolest engineering marketing of 2015 so far

I just got a copy of the Compass Magazine from Dassault Systemes.  Here’s the cover: After...

Marketers of Master’s of Engineering Degrees face Special Challenges

How can engineering programs make sure they are considered by prospective students at deci...

Why packaged solutions work in the computer hardware industry

More and more businesses today look for end-to-end packaged solutions, rather than single ...

#Mobilegeddon Guide for Engineering Marketers

  In case you haven’t heard, Google made a major change to their search algorithm last wee...

Advertising with an Engineering Publication - Does Size Matter?

  This is a tough time for many engineering publications. The marketers they serve - you! ...

A Framework for Deciding What to Say in Technology Marketing to Engineers

Not all technology innovations are created equal.  Sadly, as marketers, our annual budgets...

A Simple Formula for Budgeting Content Promotion

The expert consensus is that marketers need to set aside budget to promote their content m...

Why “Credible Sponsored Content” is Not an Oxymoron

Warning – unlike most of my posts, this story will talk about a marketing service offered ...

Manufacturers are Laggards in Digital Marketing – Why that’s Good News

A new report by Authentia sets out some excellent advice for manufacturing marketers.  The...

Why Won’t My Slimy Marketing Tricks work on Engineers?

We all like free stuff. I like the free food samples at Costco. Smart marketers at P&G wil...

Manufacturing Marketers: 3 Fixes for Your Content Marketing Strategy

82% of manufacturers are using a content strategy, but only 26% of manufacturing marketers...

Here's how to Generate More Leads at Your Next Live Event for Engineers

Leverage your digital media partners to capture online audiences for your live events. Pul...

Beyond mobile marketing: driving cross-screen engagement in your engineering audience

There are hundreds of engineering apps for iOS and Android. More and more, each mobile dev...

Quiz Results Show Engineering Marketers could Brush Up on their Analytic Skills

Are you curious to know how your knowledge stacks up against other engineering marketers? ...

Is Print Media Dead to Engineering Marketers?

How much of your marketing budget will you allocate to print magazines in 2015?  That’s on...

What not to do. Secrets of the Worst Performing Engineering Marketers

Marketers at the slowest growing companies have shared their marketing plans for 2015.  Ma...

Killing it in Engineering Marketing. 2 Ways Top Marketers Spend Differently

Marketers at the fastest growing companies don’t spend their budgets like everyone else.  ...

Mobile Tactics for Engineering Marketers in 2015

It’s no secret that more engineers are searching for product and engineering information o...

What do engineering marketers want for Christmas? Well, it isn't more leads according to this survey.

We’ve been surveying engineering marketers about their plans for 2015.  If you haven’t tak...

Engineers to Marketers – Enough with the Infographics!

Survey of 1,000 engineers highlights their likes and dislikes about marketing content I’m ...

How does your budget compare to other Engineering Marketers?

Find out with the 2015 Engineering Marketing Survey Do you need facts to support a higher ...

Using Digital Media to Reach Manufacturing Engineers

Finding a manufacturing audience is tough because they self-identify by industry rather th...

How we restored our Engineering Visitors after Google’s Penguin update in October

Google penalized us for something we didn’t do.  Thankfully, the fix was easy.  Like all e...

Find out what engineering marketers are planning

In the next few weeks we’ll be sending you an invitation to participate in the 2015 engine...

10 Steps to Excellent Sponsored Editorial for Engineers

More marketers are buying sponsored posts.  Here’s how to make sure yours are effective. T...

Do you submit guest blogs to engineering sites?

You may have read how Matt Cutts said that guest blogging is dead because it’s become too ...

Our secret test for hiring excellent digital engineering marketers

Digital marketing requires a keen analytic mind.  At ENGINEERING.com we give all job appli...

Should your engineering marketing team provide sales qualified leads?

At your company, who is responsible for qualifying leads?  Sales or Marketing? 

Mapping your Content and Keywords to the Engineer’s Buying Journey

As a marketer, you can message engineers at each stage of their buying journey : Awareness...

Are you destined for the marketing corner office?

Are you destined for the marketing corner office? Technology marketers need a lot of new s...

How engineering marketing will fundamentally change over the next 5 years

Accenture study says there will be more change than ever in marketing functions, and that ...

Does Marketing Automation live up to the Hype?

Our experience with engineering marketing automation, 8 months later.   Many of us already...

What can a 3D Printing Marketer do when the hype is over?

It’s been a wild ride for the marketers of professional 3D printers.  And by professional ...

8 Steps to an Outstanding Webinar for Engineers

We run tons of webinars for engineers.  Some are good.  Some are truly excellent.  Here’s ...

Should engineering marketers be publishers? It depends on the content.

Marketers are increasingly asking engineering publications to write their stories.  That’s...

Anatomy of a Landing Page for Engineers

A lot of engineering marketers are running lead generation campaigns these days. Many are ...

Canada’s Anti Spam Legislation is a Big Deal for Engineering Marketers

Your CPLs for the Great White North will be going up On July 1, Canada will implement new ...

Reaching Engineers in a Mobile World

Almost 20% of engineering visits are on mobile devices You’ve heard how fast mobile Intern...

Pitching a Story to Engineering Publications

Content marketing works best when you can spread your stories People pitch stories to ENGI...

Balancing Engineering Lead Quotas with Lead Quality

A framework for evaluating your engineering marketing campaigns How do you get lots of hig...

Decision Authority for Engineering Field Marketers

Landing pages and number of fields have a big impact on conversions Most engineering lead ...

Content Campaigns for Awareness, Consideration and Decision Making

Aligning your content marketing to the engineer’s buying journey (Updated May 12, 2017) We...

Non-invasive Marketing to Engineers – Native Advertising and Sponsored Content

Marketers can leverage publications to improve engagement Both native advertising and spon...

Do you have crappy engineering leads or lazy sales people? The Battle of MQL vs SQL

Maybe your marketing team should take over qualifying the sales leads It happens all too o...

Aligning Your Content for Engineers with Target Buyer Personas

(Updated: April 13th, 2017) Six ways to create purposeful marketing content for engineerin...

The Right Online Education Leads for your Masters of Engineering Program – Landing Pages that Achieve Your Registration Objectives

Can you spot the 3 common errors on this education landing page? ENGINEERING.com runs a lo...

The Skinny on Content Distribution to Engineers

Your great content needs help to find its target engineering audience Ryan Skinner of Forr...

Marketers’ Misconceptions about the Mind of an Engineer

Four common misconceptions marketers have about engineers and how to steer clear of them I...

Lessons from Design Software Marketers

Marketers at SolidWorks World talk about frustrations and successes Software user conferen...

Online Education Leads for your Master of Engineering Program

  With so many programs available online, how can your school stand out? There has been a ...

Content Marketing for Engineers: More than Half of Engineering Marketers will spend more on video in 2014

So will other B2B marketers.  Here’s why. A recent ENGINEERING.com survey revealed that 85...

Results of the 2014 Marketing for Engineers Survey

Today we’re releasing the 2014 Digital Marketing for Engineers survey.  If you participate...

Are Engineering Marketers Getting more Budget for Christmas?

Thanks to those of you who already participated in the 2014 survey of engineering marketer...

What are engineering marketers planning for 2014?

Are you curious about what engineering marketers are planning for 2014?  We are!  I would ...

The Sales Qualified Lead Factory

One of my professors at Carnegie Mellon was famous for his manufacturing theories.  I just...

2014 – The Year of the Story for Engineering Marketers

When Adrian and I visit with engineering marketers to talk about their plans for 2014, one...

Lead Quality versus Quantity. The Engineering Marketers Dilemma.

On our tour of engineering marketers, Adrian and I are hearing different things about the ...

Accountability and the Engineering Marketer

Adrian and I got back last night from a tour of New England.  While we were there, we visi...

Choosing a Marketing Automation Tool for Engineers

Like so many of you, we are deep in the world of content marketing.  In fact, some folks s...

Algorithms don’t unlock the secrets to making great engineering videos

If you’ve never watched the expert interviews on BeetTV, a site that covers video advertis...

Paying for Coverage of your Engineering Stories

In the month of September, ENGINEERING.com delivered over a dozen sponsored stories.  Thes...

The Media that Engineers are Reading

It’s no secret that digital media is replacing print.  But it is pretty shocking to see ho...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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