How the Program Works:
Planning: Your team chooses a topic or narrative to serve your lead generation needs best.
Content Management: We collect 2-4 assets provided by you that align with the buyer’s journey and your theme. Then we display this content on a multi-asset page. Also, our team can create new content to augment what you have if needed.
Objective: We aim to get prospects to engage with at least two assets so they are more informed about the topic and aware of you as the sponsor. The primary goal is to create better-qualified leads and a smoother transition to sales.
Campaign Execution: We use a multi-touch campaign strategy that leverages our entire platform to inform interested prospects. We have multiple ways of serving related content to fuel immersion, ensuring each lead is targeted with exposure to relevant and timely assets.
