Our Roundtable Video Program!
This exciting new program delivers high-value information through a theme-focused roundtable discussion with industry thought-leaders. Hosted by our professional moderators, 3 to 4 panelists engage in a live-to-tape video session that runs 40-60 minutes. The guests for the events can be sourced from the sponsor, external resources, or engineering.com internal specialists.
Roundtable videos are produced in our dedicated studio with commercial-grade remote video links to the panelists. A host-guided question format is used to focus on a central theme, and the panelists interact with each other the same as they would during a live roundtable. Lead data is collected and a full report is provided. Each roundtable is available on demand at engineering.com and the reproduction can be used in your future marketing.
What's Included in Roundtable Videos
Support the important subject matter and conversation for engineers, through a 3rd-party virtual studio that can include your experts (optional).
Attach your brand around important themed conversations on a trusted, heavily-frequented platform.
Reach engineering and technical decision-makers and influencers in a new and engaging format.
According to research compiled by forbes.com, 87% of digital marketers are currently using web-based video content in their marketing strategy; and 59% of company decision-makers would rather watch live streaming or recorded video content than read an article or blog.
Our talented team has created engineering and manufacturing video content for decades and specializes in high-impact webshow production. We can create engaging live content remotely, in-studio, on-location, and even at trade shows or other events. (note: due to the pandemic, most current filming is remote but remains highly-polished and seamless.)
Including our web-based video content in your program boosts the effectiveness of content marketing, blogging, Search Engine Marketing (SEM), Social Media Marketing, and Pay-Per-Click advertising. Your recording of the event can also be combined with our other products to amplify your thought leadership messages even further. Having content created by engineering.com comes with our independent and trusted brand name.