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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Which Forms of Content Should I Outsource?

There’s an old saying in business: to be a great leader, you must learn to delegate well. ...

Do I Need Marketing Automation? Here are the Signs...

In the early days of automobile manufacturing, cars were considered luxury items. The manu...

The Power of Video Marketing - Why it Works

I’m old enough to remember the dawn of online video content. It was only 1996 when Flash p...

Content Marketing in 2021

In 1996 Bill Gates, then CEO of Microsoft published an essay on the company’s website pred...

The Impact of COVID-19 on Technical Marketing: According to the Data

Like most of you, we at engineering.com were thrown for a loop in 2020. Since 2014, we hav...

Collaborating With Engineers Part 6 - Writing Style, Tone, and Content

Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...

Collaborating With Engineers Part 5 - The Fine Art of Editing

You’ve received the first draft of a piece of content from your engineer-contributor. You ...

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