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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Content Marketing in 2021

In 1996 Bill Gates, then CEO of Microsoft, published an essay on the company’s website pre...

The Impact of COVID-19 on Technical Marketing: According to the Data

Like most of you, we at engineering.com were thrown for a loop in 2020. Since 2014, we hav...

Collaborating With Engineers Part 6 - Writing Style, Tone, and Content

Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...

Collaborating With Engineers Part 5 - The Fine Art of Editing

You’ve received the first draft of a piece of content from your engineer-contributor. You ...

The Importance of Supporting Engineering Education

Most of us have worked at a tradeshow where a small group of excited students suddenly app...

Collaborating With Engineers Part 4 - Collaboration Structures and Workflows

So, you understand the importance of involving engineers in the content creation process (...

Collaborating With Engineers Part 3 - Topics and How to Find Them

Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...

Collaborating With Engineers Part 2 - Finding Contributors and Grooming Talent

If you’re responsible for promoting your company’s products, you know there’s no one  who ...

Collaborating With Engineers on Content Marketing Part 1

Engineers aren't writers by nature, so why ask them to create content?

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Research Report: How Engineers Find Information
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