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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Collaborating With Engineers Part 5 - The Fine Art of Editing

You’ve received the first draft of a piece of content from your engineer-contributor. You ...

The Importance of Supporting Engineering Education

Most of us have worked at a tradeshow where a small group of excited students suddenly app...

Collaborating With Engineers Part 4 - Collaboration Structures and Workflows

So, you understand the importance of involving engineers in the content creation process (...

Collaborating With Engineers Part 3 - Topics and How to Find Them

Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...

Collaborating With Engineers Part 2 - Finding Contributors and Grooming Talent

If you’re responsible for promoting your company’s products, you know there’s no one  who ...

Collaborating With Engineers on Content Marketing Part 1

Engineers aren't writers by nature, so why ask them to create content?

Video in the Age of Coronavirus

Video Production is on Hold After a solid 2019 in pipeline and sales, your company is abou...

Things We Loved Learning from the Content Experience Report

Readers of this blog know we value data-driven analysis more than anything.  We crunch eng...

How well aligned are marketing goals and marketer metrics? New Survey Research!

It’s no secret that if you want to achieve anything, then aligning goals and incentives is...

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Research Report: How Engineers Find Information
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