Collaborating With Engineers Part 5 - The Fine Art of Editing
You’ve received the first draft of a piece of content from your engineer-contributor. You ...
You’ve received the first draft of a piece of content from your engineer-contributor. You ...
Most of us have worked at a tradeshow where a small group of excited students suddenly app...
So, you understand the importance of involving engineers in the content creation process (...
Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...
If you’re responsible for promoting your company’s products, you know there’s no one who ...
Engineers aren't writers by nature, so why ask them to create content?
Video Production is on Hold After a solid 2019 in pipeline and sales, your company is abou...
Many digital marketers wonder how they should be using social media to reach engineers.
Readers of this blog know we value data-driven analysis more than anything. We crunch eng...
It’s no secret that if you want to achieve anything, then aligning goals and incentives is...
