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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Collaborating With Engineers Part 3 - Topics and How to Find Them

Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...

Collaborating With Engineers Part 2 - Finding Contributors and Grooming Talent

If you’re responsible for promoting your company’s products, you know there’s no one  who ...

Collaborating With Engineers on Content Marketing Part 1

Engineers aren't writers by nature, so why ask them to create content?

Video in the Age of Coronavirus

Video Production is on Hold After a solid 2019 in pipeline and sales, your company is abou...

Things We Loved Learning from the Content Experience Report

Readers of this blog know we value data-driven analysis more than anything.  We crunch eng...

How well aligned are marketing goals and marketer metrics? New Survey Research!

It’s no secret that if you want to achieve anything, then aligning goals and incentives is...

New Year, New Beginnings, New Budgets?

New Year, New Beginnings It’s a new year, which means the start of new endeavors for many ...

Farewell Engineering Marketers

I started the Digital Marketing for Engineers blog years ago to document the marketing tac...

3 Big Surprises in This Year’s How Engineers Find Information Results

It’s no secret that engineering.com runs a lot of surveys.  We’ve written about it several...

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Research Report: How Engineers Find Information
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