Q: What advantage do engineering.com banners have over other programmatic ad services?
Engineering.com banner ads run alongside related content, something not always true of programmatic ad serving platforms. The alignment between content and advertisement makes for a more enjoyable marketing experience for our viewers and leads to higher click through rates for our advertisers.
Q: How much do banners cost on engineering.com?
Banner advertising is done on a monthly basis and runs from $2,000 to $10,000.
Q: Does engineering.com provide reporting on banner campaigns?
We do. After your campaign has been completed we'll provide you with the number of impressions served, the total number of clicks on your ads, and your ad's overall click-through-rate (CTR).
Q: Can I use tracking links in my banner ads?
Yes, we encourage it.
Q: Can engineering.com A/B test and optimize banner delivery?
We can certainly use our expertise to help optimize your campaign. Our operations team will work with you to test different creative and ensure your campaigns performs with as much impact as possible..
Q: Can I use different banners as part of the same campaign?
Absolutely. As long as your banner ads meet our specifications, we're happy to include a variety of banners.
Q: Are banners on all engineering.com web properties priced the same?
No. Due to industry-leading performance and scarcity of inventory, we charge a premium price to run ads on our flagship site, engineering.com. We charge lower rates for other web properties in our portfolio, such as Eng-Tips.com and TenLinks.com. To learn more about our pricing, download the Banner Advertising Brochure using the form above.
