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Banner Advertising

Increase brand recognition, generate traffic, and build purchase intent with your target customers.

Banner Advertising TN-L
Download the Banner
Advertising  Brochure
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Why Use Banner Ads?

Banner ads continue to be the most cost-effective and flexible marketing tool we offer. Marketers use them to increase brand awareness among multiple people who influence your complex buying cycles.  

 Banners on engineering.com will put your message next to content seen by 2+ million engineers every month. Nothing works like an extended banner campaign for ensuring that your brand is top of mind when it’s time to purchase.
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The engineering.com Banner Advantage
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Engineering.com Banners Ads  perform 4x better than industry averages
Our readers are 4 times as likely to click on our banners compared to other sites (source: Google)
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We publish the most read & most trusted engineering content online 
Engineers visit our sites to gather information critical to purchasing decisions, making it the perfect place to run banner advertisements for your product or solution.
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Our Audience Makes Purchasing Decisions
A survey of our audience revealed that 78% of them are routinely involved in making buying decisions. That same survey revealed that they averaged 10.3 hours per week consuming digital engineering content. Source: How Engineers Find Information
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We know what works
We run over 140 million banner ads every year. We will use our experience and expertise to help you create banners to get the most attention and maximum results from our large and receptive audience.
Bolster your banner campaign with winning content – learn more about how sponsored editorial content, & sponsored video products can support your brand.
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Proudly Used by Industry Leaders
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Banner Advertising F.A.Q.

Q: What advantage do engineering.com banners have over other programmatic ad services?

Engineering.com banner ads run alongside related content, something not always true of programmatic ad serving platforms.  The alignment between content and advertisement makes for a more enjoyable marketing experience for our viewers and leads to higher click through rates for our advertisers.  

Q: How much do banners cost on engineering.com?

Banner advertising is done on a monthly basis and runs from $2,000 to $10,000.  

Q: Does engineering.com provide reporting on banner campaigns?

We do.  After your campaign has been completed we'll provide you with the number of impressions served, the total number of clicks on your ads, and your ad's overall click-through-rate (CTR).

Q: Can I use tracking links in my banner ads?

Yes, we encourage it.  

Q: Can engineering.com A/B test and optimize banner delivery?

We can certainly use our expertise to help optimize your campaign.  Our operations team will work with you to test different creative and ensure your campaigns performs with as much impact as possible..  

Q: Can I use different banners as part of the same campaign?

Absolutely.  As long as your banner ads meet our specifications, we're happy to include a variety of banners.  

Q: Are banners on all engineering.com web properties priced the same?

No.  Due to industry-leading performance and scarcity of inventory, we charge a premium price to run ads on our flagship site, engineering.com.  We charge lower rates for other web properties in our portfolio, such as Eng-Tips.com and TenLinks.com.  To learn more about our pricing, download the Banner Advertising Brochure using the form above.  
Contact Us
engineering.com
5285 Solar Drive
Mississauga, ON L4W 5B8
9052739991
Copyright © 2023 engineering.com Inc.