Marketers who target manufacturing, engineering, and design professionals understand the critical importance of knowing how those prospects search for and consume information. To help marketers plan their marketing and content strategy, engineering.com surveyed over 750 engineering professionals to answer questions such as:
- Where do engineers source their information: the digital and offline channels they use?
- How do engineers consume that content in terms of the formats accessed and preferred?
- What was the pandemic's impact on how engineers source information?
- What social media channels do engineers use to find work-related information?
If you're looking to create more impactful marketing content, source more leads, and increase the ROI of your campaigns, then this report can help!