Reinforce Brand and Create Leads with Exclusive Prime Category Sponsorships

Prime Category Sponsorship Overview

Leverage the comprehensive engineering.com platform to increase your brand’s prominence within the professional technical and engineering communities. Our Exclusive Prime Category Sponsorship program establishes your brand on the site and, depending on desired outcomes, offers options to collaborate closely with our editorial team for content distribution or have your own high-value assets hosted on engineering.com to support lead generation efforts.

Our category sponsorships are available in three packages and tiers to align with your specific marketing objectives and budget. Each option guarantees a commanding brand presence in your chosen category. This coverage provides continual visibility that reinforces your logo and messaging in the minds of potential buyers. 

Brand Building
If increasing brand awareness is your goal, this option is your best choice. Sponsoring a Prime Category provides ongoing exposure to the world’s largest community of engineers, influencers, and decision-makers. The Brand Building offering is an included component of the other two options below.

Thought Leadership
This option was developed for marketers looking to secure a highly relevant channel for sharing important information, such as their company’s high-value content, breakthrough announcements, executive vision, and industry insights - a perfect distribution engine to get your content in front of the right people.

Lead Capture
One of the most challenging aspects of marketing is establishing a predictable link between lead acquisition and the investments made. If this is your main goal, the “Lead Capture” package may be the perfect solution. In this program, we guarantee a pre-defined number of marketing-qualified leads.