Video Marketing

Explore the fastest-growing content marketing medium with the leaders in engineering video

Video Mkt TN-S
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Why You Should Use Video
Video is Powerful

According to research compiled by, 87% of digital marketers are currently using video content in their marketing strategy; and 59% of company decision-makers would rather watch a video than read an article or blog.

We are Content & Production Experts

We specialize in creating high-value, high-impact engineering videos. Our team will create professional videos time-efficiently and cost-effectively to promote your brand or product that aligns with your marketing objectives.

We are the Leader in Engineering Videos
We are the only engineering publication with a professional in-house video production team that exclusively focuses on making engineering videos. We can produce a range of video styles to best tell your story and support your business goals - in-studio on-location, or at a trade show or other event.
Video Synergizes with All Marketing
Including video boosts the effectiveness of content marketing, blogging, Search Engine Marketing (SEM), Social Media Marketing, and Pay-Per-Click advertising. Video can also be combined with our other products to amplify the audience's quality and value through the marketing funnel.
A Range of Video Products to Meet Your Needs
In-Studio Video

Use our In-Studio service for high-impact video with rapid, turn-key, and cost-effective production.

On-Site Video

Our video team can visit your site or customer  location. We'll conduct interviews, add your b-roll material, and edit the entire package to present your product with optimal impact.

Custom Video Series

We can produce a video series together on a topic that connects your brand to our audience.  We can also turn your video into a podcast. Ask us how!

Our NEW Future Series Webshows

We have recently launched two new offerings running on our new platform called "Designing the Future" and "Manufacturing the Future." Both  are presented in quarterly "seasons" consisting of 10-episodes moderated in 30-minute sessions. We showcase  business and technical leaders who share their vision and ideas about design and manufacturing innovation, and emerging trends.

Example of Manufacturing the Future Episode

Designing the Future Explainer

Manufacturing the Future is hosted by well-known manufacturing expert Jim Anderton. As our Director of Content and former editor of Canadian Metalworking Magazine, Jim has contributed to a wide range of leading industry publications and has experience in quality and part design with a Tier 1 automotive supplier.

Jim Anderton

Designing the Future is hosted by Michael Alba, our senior editor for the CAD and Simulation sections of He also contributes to IoT, Electronics, Hardware, and more. Michael holds a degree in Engineering Physics from the University of Alberta., and how the pandemic will impact these fields moving forward.

Michael Alba
Proudly Used By Industry Leaders
  • PTC
  • EOS
  • Concept Laser
  • Autodesk

Download the Video Marketing Brochure

Video Mkt TN-L
For full product details and pricing, fill out the form below to download a copy of the brochure.


Ready to Talk Video Marketing?

We’re all about helping you reach engineers, designers, and other technical prospects. If you want to discuss in more detail how we can help you do that with Video Marketing, simply fill out the form below  and we’ll be in touch right away!

Video Marketing F.A.Q.

Q: Where can people watch my video content?

Video has its own dedicated section on the website and within the app.  Furthermore, sponsored videos are also embedded into their own article and featured on the homepage.  Our videos can also be found on YouTube and through search engines like Google.  In fact, we're the #1 result for "engineering video" in Google.   

Q: Will I get a copy of the video?

Yes.  We're happy to provide you with a copy of your sponsored video to use it as part of your ongoing marketing efforts.

Q: I've seen shooting video at trade shows.  Are these the same thing?

No. As the largest engineering news website, we regularly attend trade shows and conduct on-the-fly interviews with attendees and exhibitors for our coverage.  Our video marketing product is more formal, planned, and scripted, with higher production values.  

Q: How does video work with other types of content marketing?

Video marketing has strong synergies with other content marketing types like white papers, articles, and product landing pages. It boosts the chances your other forms of content will appear in search results, and it does an excellent job of convincing a prospect they should learn more.

Q: I'm interested in a custom video series, how many episodes are they?

Video series come with a minimum of 6 episodes, but can go on for as long as you like.  

Q: How much does video cost?

We have several video products, and pricing is based on which one you choose.  They range from $5,000 to $20,000 depending upon the type of video and the number purchased.  See our brochure to learn more.