Collaborating With Engineers Part 6 - Writing Style, Tone, and Content
Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...
Insights and Strategies for Marketers to Better Engage Engineering Professionals.
Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...
You’ve received the first draft of a piece of content from your engineer-contributor. You ...
So, you understand the importance of involving engineers in the content creation process (...
Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...
If you’re responsible for promoting your company’s products, you know there’s no one who ...
Engineers aren't writers by nature, so why ask them to create content?
Video Production is on Hold After a solid 2019 in pipeline and sales, your company is abou...
Readers of this blog know we value data-driven analysis more than anything. We crunch eng...
New Year, New Beginnings It’s a new year, which means the start of new endeavors for many ...
Every marketer who produces content is doing so with the goal of earning an audience. The...
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