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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Roopinder Tara

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Posts by Roopinder Tara

The Microsite - Is Your Content Creation a Home Run?

“Content is king” is commonly heard these days. Around ENGINEERING.com, we also like to sa...

Formula to Measure Success of Content –or How Not to Be a Lazy Bastard

  Relying on too-easy metrics like page views for your content won’t give you the whole pi...

Trade Shows: A Love/Hate Relationship

  Enter a trade show these days and two things become immediately apparent. One: the massi...

Lead Generation Forms – What’s Too Much Information?

Marketers tend to get greedy when designing lead generation forms. Knowing a segmented lis...

Content: the Gift That Keeps on Giving

A modern marketing mix will include advertising, trade shows, other lead generation campai...

Why packaged solutions work in the computer hardware industry

More and more businesses today look for end-to-end packaged solutions, rather than single ...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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