Collaborating With Engineers Part 6 - Writing Style, Tone, and Content
Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...
Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...
You’ve received the first draft of a piece of content from your engineer-contributor. You ...
So, you understand the importance of involving engineers in the content creation process (...
Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...
If you’re responsible for promoting your company’s products, you know there’s no one who ...
Engineers aren't writers by nature, so why ask them to create content?
“Content is king” is commonly heard these days. Around ENGINEERING.com, we also like to sa...
Relying on too-easy metrics like page views for your content won’t give you the whole pi...
Enter a trade show these days and two things become immediately apparent. One: the massi...
Marketers tend to get greedy when designing lead generation forms. Knowing a segmented lis...
