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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Roopinder Tara

Roopinder Tara

Roopinder Tara is Director of Content for ENGINEERING.com. He has been into CAD, CAM and CAE for his entire professional life, as an engineer, CAD manager, professor and publisher. He has written numerous publications on CAD, design and engineering. He has a bachelors in mechanical engineering (Drexel University), a masters in engineering science (Penn State) and has been a certified professional engineer.

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Posts by Roopinder Tara

Collaborating With Engineers Part 3 - Topics and How to Find Them

Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...

Collaborating With Engineers Part 2 - Finding Contributors and Grooming Talent

If you’re responsible for promoting your company’s products, you know there’s no one  who ...

Collaborating With Engineers on Content Marketing Part 1

Engineers aren't writers by nature, so why ask them to create content?

The Microsite - Is Your Content Creation a Home Run?

“Content is king” is commonly heard these days. Around ENGINEERING.com, we also like to sa...

Formula to Measure Success of Content –or How Not to Be a Lazy Bastard

  Relying on too-easy metrics like page views for your content won’t give you the whole pi...

Trade Shows: A Love/Hate Relationship

  Enter a trade show these days and two things become immediately apparent. One: the massi...

Lead Generation Forms – What’s Too Much Information?

Marketers tend to get greedy when designing lead generation forms. Knowing a segmented lis...

Content: the Gift That Keeps on Giving

A modern marketing mix will include advertising, trade shows, other lead generation campai...

Why packaged solutions work in the computer hardware industry

More and more businesses today look for end-to-end packaged solutions, rather than single ...

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Research Report: How Engineers Find Information
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