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McKinsey to Marketers - Focus on Top of Funnel to Drive Revenue Growth

 I just read a fascinating report from the McKinsey consultancy that explores customer loy...

Manufacturers say Content Marketing Isn’t Working, But Will Do More Anyway

The Content Marketing Institute’s 2016 report has a somewhat confusing finding. North Amer...

Manufacturing marketing is moving to digital media

Manufacturing marketers run different campaigns than their colleagues in software and serv...

Roadmap to Digital Marketing – INFOGRAPHIC

Many industrial marketers are still struggling to convince their upper management of the v...

The manufacturer’s roadmap to digital marketing

Many marketers know that they need to direct more of their marketing budget online. But ma...

Why packaged solutions work in the computer hardware industry

More and more businesses today look for end-to-end packaged solutions, rather than single ...

Manufacturers are Laggards in Digital Marketing – Why that’s Good News

A new report by Authentia sets out some excellent advice for manufacturing marketers.  The...

Manufacturing Marketers: 3 Fixes for Your Content Marketing Strategy

82% of manufacturers are using a content strategy, but only 26% of manufacturing marketers...

Using Digital Media to Reach Manufacturing Engineers

Finding a manufacturing audience is tough because they self-identify by industry rather th...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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