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John Hayes

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A 3 Step Method for Creating Marketing Content that Reaches Engineers

Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

  At the start of each year, we ask marketers about their planned budget and activities fo...

Lead Gen is Doomed and other Fearless Predictions for Engineering Marketers in 2018

  As many of you know, every year around this time we run a survey about marketing budgets...

How Marketers Can Reach Automotive Engineers

We recently surveyed 1,187 engineers about their information consumption habits. We’ll hav...

70% of Manufacturing Marketers Can Prove that Content Marketing Drives Leads: CMI Study

The 2018 Manufacturing Content Marketing study was released today. One of the headline fac...

Engineers Read your Marketing Content on their Smartphones

Last month we surveyed 1,187 engineers to determine how they source engineering content an...

New Research Shows How to Reach Technology Decision Makers

So many engineering marketers want their campaign to reach decision makers. Their thought ...

Can Engineering Marketers Create an Effective Word of Mouth Strategy?

The Word of Mouth Marketing Association claims that word of mouth (“WOM” from here on) is ...

Research Shows that Engineers Spend 8.1 Hours Per Week Consuming Engineering Content

We just wrapped up the data collection for our annual survey on the media consumption habi...

What Engineering Marketers Can Learn from an Organic Traffic Superstar

Last week I was at Conex2017 and saw an excellent presentation by Amanda Todorovich, the 2...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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