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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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John Hayes

John Hayes

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Research Shows that Engineers Spend 8.1 Hours Per Week Consuming Engineering Content

We just wrapped up the data collection for our annual survey on the media consumption habi...

What Engineering Marketers Can Learn from an Organic Traffic Superstar

Last week I was at Conex2017 and saw an excellent presentation by Amanda Todorovich, the 2...

Can AI Save Engineers From Bad Marketing Content?

Technology has made it too easy to create content. As a result, we have too much marketing...

Banner Ads? Why Would Engineering Marketers Ever Buy Banners?

If you measure the success of your campaigns only on how many leads they generate, you pro...

Seven Deadly Sins of B2B Technology Marketers

The seven deadly sins – sloth, pride, envy, lust, greed, gluttony, & wrath – few concepts ...

Four Internet Mega-Trends that Matter to Engineering Marketers

As marketers, we care about how engineers get information. We need to know whether they us...

More Content, but Lower Quality from Engineering Marketers

Most engineering marketers are creating more content in 2017, according to our 2017 survey...

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Research Report: How Engineers Find Information
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