Digital Marketing for Engineers Blog

Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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John Hayes

John Hayes

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Account Based Marketing for the Engineering Marketer

  Is it time for you, as an engineering / industrial marketer, to consider Account Based M...

Should Engineering Marketers Join the Google Ad Boycott?

  The Times of London reported on March 21st that over 250 brands have pulled their advert...

How to Compensate an Industrial Marketer

  Do you need to create a bonus plan for a B2B marketer? Maybe you are considering a bonus...

McKinsey to Marketers - Focus on Top of Funnel to Drive Revenue Growth

 I just read a fascinating report from the McKinsey consultancy that explores customer loy...

Top 5 Trends for Engineering Marketers in 2017

Engineering marketers are doubling down on five successful campaign tactics for 2017. At t...

How to Rock Your Next Webinar for Engineers

2016 saw marketers buy 50% more webinars at ENGINEERING.com compared to 2015. Other media ...

Mobile Engineering Marketing – the Biggest Missed Opportunity of 2017?

There is a huge gap between how engineers consume content and how marketers reach them. Th...

33% of Engineering Marketers have Bigger Budgets in 2017. Are you one of them?

  Engineering marketers can learn a lot from each other by comparing how they are allocati...

How will Engineering Marketers Allocate their Budgets in 2017?

Do you want to know what techniques engineering marketers are investing in for 2017? Of co...

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