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Digital Marketing for Engineers Blog

Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Sustaining Content Marketing with Limited Resources

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The Impact of The Great Resignation on Content Marketing

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Why is Today's Content Marketing so Challenging?

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More Content, but Lower Quality from Engineering Marketers

Most engineering marketers are creating more content in 2017, according to our 2017 survey...

John Hayes

Content marketing for engineers Branding and awareness Email marketing to engineers Content Strategy Content Reach Content Promotion

Marketing to Engineering Decision Makers – Dos and Don’ts

Engineering marketers frequently say, “We need to reach decision makers with this campaign...

John Hayes

Content marketing for engineers Branding and awareness Content Reach

The Microsite - Is Your Content Creation a Home Run?

“Content is king” is commonly heard these days. Around ENGINEERING.com, we also like to sa...

Roopinder Tara

Social Media for Engineers Content marketing for engineers Branding and awareness Content Reach Analytics

Engineers Hate Your Content Marketing

In a survey of engineering marketers, 87% said that they were investing in content marketi...

John Hayes

Social Media for Engineers Content marketing for engineers Branding and awareness Content Reach Analytics

Amplifying your Content Marketing with Employee Advocacy

In 2017, virtually every engineering marketer has a content strategy. Many have learned fr...

John Hayes

Content marketing for engineers Sponsored posts and content amplification Content Reach Content Promotion

Two Ways to Boost Your Engineering Content Reach on Facebook

Focusing on distribution is a great way to make sure that you earn a return on your conten...

John Hayes

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