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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Two Ways to Boost Your Engineering Content Reach on Facebook

  Focusing on distribution is a great way to make sure that you earn a return on your cont...

Five New Campaign Ideas to Juice Your Engineering Marketing Success

  This is the time of year when engineering marketers are looking for new campaign ideas. ...

Proving that Content Marketing Works for Manufacturers

Marketers often ask us, “Do you have a new way to reach our audience?” They want to ensure...

Manufacturers say Content Marketing Isn’t Working, But Will Do More Anyway

The Content Marketing Institute’s 2016 report has a somewhat confusing finding. North Amer...

Engineering is multidisciplinary – Is your marketing?

Twenty years ago the engineering world was made up of silos of mechanical, electronics and...

Telling an engineering story that will generate leads

Bruce McDuffee of MM Matters was kind enough to invite me to speak on a podcast about, How...

A Checklist for Your Content Marketing Stories for Engineers

  When you’re writing a marketing story for engineers, this checklist can help you hit all...

Content: the Gift That Keeps on Giving

A modern marketing mix will include advertising, trade shows, other lead generation campai...

A Simple Formula for Budgeting Content Promotion

The expert consensus is that marketers need to set aside budget to promote their content m...

Why “Credible Sponsored Content” is Not an Oxymoron

Warning – unlike most of my posts, this story will talk about a marketing service offered ...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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