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How Thought Leadership Connects to Pipeline and Revenue

Every marketer who produces content is doing so with the goal of earning an audience.  The...

New research shows engineering content consumption is up by 27%

Engineering.com’s research into “How Engineers Find Information 2019” is an annual report ...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

  At the start of each year, we ask marketers about their planned budget and activities fo...

How Marketers Can Reach Automotive Engineers

We recently surveyed 1,187 engineers about their information consumption habits. We’ll hav...

70% of Manufacturing Marketers Can Prove that Content Marketing Drives Leads: CMI Study

The 2018 Manufacturing Content Marketing study was released today. One of the headline fac...

Engineers Read your Marketing Content on their Smartphones

Last month we surveyed 1,187 engineers to determine how they source engineering content an...

New Research Shows How to Reach Technology Decision Makers

So many engineering marketers want their campaign to reach decision makers. Their thought ...

Can Engineering Marketers Create an Effective Word of Mouth Strategy?

The Word of Mouth Marketing Association claims that word of mouth (“WOM” from here on) is ...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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