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How well aligned are marketing goals and marketer metrics? New Survey Research!

It’s no secret that if you want to achieve anything, then aligning goals and incentives is...

New Year, New Beginnings, New Budgets?

New Year, New Beginnings It’s a new year, which means the start of new endeavors for many ...

3 Big Surprises in This Year’s How Engineers Find Information Results

It’s no secret that engineering.com runs a lot of surveys.  We’ve written about it several...

How Thought Leadership Connects to Pipeline and Revenue

Every marketer who produces content is doing so with the goal of earning an audience.  The...

New research shows engineering content consumption is up by 27%

Engineering.com’s research into “How Engineers Find Information 2019” is an annual report ...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

  At the start of each year, we ask marketers about their planned budget and activities fo...

How Marketers Can Reach Automotive Engineers

We recently surveyed 1,187 engineers about their information consumption habits. We’ll hav...

70% of Manufacturing Marketers Can Prove that Content Marketing Drives Leads: CMI Study

The 2018 Manufacturing Content Marketing study was released today. One of the headline fac...

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Research Report: How Engineers Find Information
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