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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Content Marketing in 2021

In 1996 Bill Gates, then CEO of Microsoft published an essay on the company’s website pred...

The Impact of COVID-19 on Technical Marketing: According to the Data

Like most of you, we at engineering.com were thrown for a loop in 2020. Since 2014, we hav...

How well aligned are marketing goals and marketer metrics? New Survey Research!

It’s no secret that if you want to achieve anything, then aligning goals and incentives is...

New Year, New Beginnings, New Budgets?

New Year, New Beginnings It’s a new year, which means the start of new endeavors for many ...

3 Big Surprises in This Year’s How Engineers Find Information Results

It’s no secret that engineering.com runs a lot of surveys. We’ve written about it several ...

How Thought Leadership Connects to Pipeline and Revenue

Every marketer who produces content is doing so with the goal of earning an audience. The ...

New research shows engineering content consumption is up by 27%

Engineering.com’s research into “How Engineers Find Information 2019” is an annual report ...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

At the start of each year, we ask marketers about their planned budget and activities for ...

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