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Engineers Read your Marketing Content on their Smartphones

Last month we surveyed 1,187 engineers to determine how they source engineering content an...

New Research Shows How to Reach Technology Decision Makers

So many engineering marketers want their campaign to reach decision makers. Their thought ...

Can Engineering Marketers Create an Effective Word of Mouth Strategy?

The Word of Mouth Marketing Association claims that word of mouth (“WOM” from here on) is ...

Research Shows that Engineers Spend 8.1 Hours Per Week Consuming Engineering Content

We just wrapped up the data collection for our annual survey on the media consumption habi...

Do You Suffer from Content Clutter? – Here’s a Way to Cut Through

Content clutter is a serious concern for any marketer.  The idea that your best planned an...

Where are You in Your Digital Transformation?

Congratulations.  If you’re reading this you’re probably a B2B marketer in the engineering...

What Survey Questions Would You Want to Ask Engineers About How They Consume Information?

It’s the most wonderful time of the year.  At least, that’s how I feel, since we’re rampin...

How to Compensate an Industrial Marketer

  Do you need to create a bonus plan for a B2B marketer? Maybe you are considering a bonus...

McKinsey to Marketers - Focus on Top of Funnel to Drive Revenue Growth

 I just read a fascinating report from the McKinsey consultancy that explores customer loy...

Top 5 Trends for Engineering Marketers in 2017

Engineering marketers are doubling down on five successful campaign tactics for 2017. At t...

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Research Report: How Engineers Find Information
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