Digital Marketing for Engineers Blog

Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Andrew McWhaw

Andrew McWhaw

Andrew holds an MBA from the Rotman School of Management and has a keen interest in the intersection of marketing, technology, and big data.

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Posts by Andrew McWhaw

New research shows engineering content consumption is up by 27%

Engineering.com’s research into “How Engineers Find Information 2019” is an annual report ...

It's ABM + Content Marketing Not ABM vs. Content Marketing (and 2 Other Lessons From Inbound 2018)

Last week the marketing team at engineering.com had the pleasure of attending Inbound 2018...

How Engineering Professional Find Information 2019

It’s the dog days of August and there’s a lull in most offices, which gives digital market...

The 5 Reasons Your Next Content Marketing Campaign Should be a Research Report

Marketing departments have relied on formalized market research to build better campaigns ...

The Ultimate Guide to B2B SEO for Industrial Technology Marketing

It’s a “search first” world. That means every marketer working for a B2B Industrial Techno...

Marketing to Engineers is a Funny Business

Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study

It was late summer and Dave Publeesh, the CMO of Engtronica, was enjoying the last few day...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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