Digital Marketing for Engineers Blog

Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Andrew McWhaw

Andrew McWhaw

Andrew holds an MBA from the Rotman School of Management and has a keen interest in the intersection of marketing, technology, and big data.

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Posts by Andrew McWhaw

The 5 Reasons Your Next Content Marketing Campaign Should be a Research Report

Marketing departments have relied on formalized market research to build better campaigns ...

The Ultimate Guide to B2B SEO for Industrial Technology Marketing

It’s a “search first” world. That means every marketer working for a B2B Industrial Techno...

Marketing to Engineers is a Funny Business

Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study

It was late summer and Dave Publeesh, the CMO of Engtronica, was enjoying the last few day...

Do You Suffer from Content Clutter? – Here’s a Way to Cut Through

Content clutter is a serious concern for any marketer.  The idea that your best planned an...

Where are You in Your Digital Transformation?

Congratulations.  If you’re reading this you’re probably a B2B marketer in the engineering...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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