Digital Marketing for Engineers Blog

Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Andrew McWhaw

Andrew McWhaw

Andrew holds an MBA from the Rotman School of Management and has a keen interest in the intersection of marketing, technology, and big data.

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Posts by Andrew McWhaw

Things We Loved Learning from the Content Experience Report

Readers of this blog know we value data-driven analysis more than anything.  We crunch eng...

How well aligned are marketing goals and marketer metrics? New Survey Research!

It’s no secret that if you want to achieve anything, then aligning goals and incentives is...

New Year, New Beginnings, New Budgets?

New Year, New Beginnings It’s a new year, which means the start of new endeavors for many ...

3 Big Surprises in This Year’s How Engineers Find Information Results

It’s no secret that engineering.com runs a lot of surveys.  We’ve written about it several...

How Thought Leadership Connects to Pipeline and Revenue

Every marketer who produces content is doing so with the goal of earning an audience.  The...

New research shows engineering content consumption is up by 27%

Engineering.com’s research into “How Engineers Find Information 2019” is an annual report ...

It's ABM + Content Marketing Not ABM vs. Content Marketing (and 2 Other Lessons From Inbound 2018)

Last week the marketing team at engineering.com had the pleasure of attending Inbound 2018...

How Engineering Professional Find Information 2019

It’s the dog days of August and there’s a lull in most offices, which gives digital market...

The 5 Reasons Your Next Content Marketing Campaign Should be a Research Report

Marketing departments have relied on formalized market research to build better campaigns ...

The Ultimate Guide to B2B SEO for Industrial Technology Marketing

It’s a “search first” world. That means every marketer working for a B2B Industrial Techno...

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Research Report: How Engineers Find Information
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