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Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

  At the start of each year, we ask marketers about their planned budget and activities fo...

What Survey Questions Would You Want to Ask Engineers About How They Consume Information?

It’s the most wonderful time of the year.  At least, that’s how I feel, since we’re rampin...

Marketers – Your Chance to Ask Engineers about Their Content Preferences

  We’ll be running a survey this month about how engineers consume content.  Are there any...

Formula to Measure Success of Content –or How Not to Be a Lazy Bastard

  Relying on too-easy metrics like page views for your content won’t give you the whole pi...

Research Report: Engineering Marketers’ 2016 Campaign Plans

You can now download the eBook, “Engineering Marketers’ 2016 Campaign Plans”.  Many thanks...

Top Three Trends for Engineering Marketers in 2016

In this first post of the New Year, we’ll share a sneak peek into what over 100 of your fe...

Webinars Draw More Engineers than Tradeshows

If you are an industrial marketer with a tradeshow budget, a new research report by IHS Gl...

The most important thing HubSpot’s Inbound 2015 told us about marketing

  Whatever you call it – permission marketing, content marketing, inbound marketing – the ...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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