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John Hayes
By
February 25, 2016

Research Report: Engineering Marketers’ 2016 Campaign Plans

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You can now download the eBook, “Engineering Marketers’ 2016 Campaign Plans”. 

2016_ebook_cover_1.pngMany thanks to my co-contributors on the eBook:

To create this eBook, we surveyed over 100 engineering marketers about their 2016 campaign plans.  This expert team of engineering marketers then reviewed the results and provided analysis on the trends. 

They also give their top tips for engineering marketers for 2016. 

One of the findings of the research is that more marketers are measured on lead generation than any other metric. 

 

industrial marketing metrics

According to Shawn Fitzgerald, that can be dangerous as, “companies can’t ignore the downstream tracking of what happens to those leads.  The best lead won’t convert without a strong sales process for follow up.”

Achinta agrees. He says, “most of my clients are focusing on generating Sales Pipelines instead of just quantity of leads.”

Rebecca adds, “the most important metrics to measure are the relationships of metrics through a funnel model.  By tracking visits to leads to opportunity and ultimately revenue, you can analyze the full picture of how your marketing investment is driving the bottom line…”

I think you will find a lot of value in the insights from your fellow marketers and these experts. 

Click here to download your copy.

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