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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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The Return of In-Person Events in 2022

Between more mild variants of the COVID-19 virus (like the omicron variant), and increasin...

Cause-Driven Marketing for Engineers

It was once considered bad business for companies to “take a stand” on social or political...

The Power of Video Marketing - Best Practices

In my previous blog I looked at the reasons why video is such a powerful tool in the hands...

Which Forms of Content Should I Outsource?

There’s an old saying in business: to be a great leader, you must learn to delegate well. ...

Do I Need Marketing Automation? Here are the Signs...

In the early days of automobile manufacturing, cars were considered luxury items. The manu...

Content Marketing in 2021

In 1996 Bill Gates, then CEO of Microsoft published an essay on the company’s website pred...

The Impact of COVID-19 on Technical Marketing: According to the Data

Like most of you, we at engineering.com were thrown for a loop in 2020. Since 2014, we hav...

Farewell Engineering Marketers

I started the Digital Marketing for Engineers blog years ago to document the marketing tac...

Marketing to Engineers is a Funny Business

Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...

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