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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Which Forms of Content Should I Outsource?

There’s an old saying in business: to be a great leader, you must learn to delegate well. ...

Do I Need Marketing Automation? Here are the Signs...

In the early days of automobile manufacturing, cars were considered luxury items. The manu...

Content Marketing in 2021

In 1996 Bill Gates, then CEO of Microsoft published an essay on the company’s website pred...

The Impact of COVID-19 on Technical Marketing: According to the Data

Like most of you, we at engineering.com were thrown for a loop in 2020. Since 2014, we hav...

Farewell Engineering Marketers

I started the Digital Marketing for Engineers blog years ago to document the marketing tac...

Marketing to Engineers is a Funny Business

Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...

A 3 Step Method for Creating Marketing Content that Reaches Engineers

Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

  At the start of each year, we ask marketers about their planned budget and activities fo...

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