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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Content Marketing in 2021

In 1996 Bill Gates, then CEO of Microsoft, published an essay on the company’s website pre...

The Impact of COVID-19 on Technical Marketing: According to the Data

Like most of you, we at engineering.com were thrown for a loop in 2020. Since 2014, we hav...

Farewell Engineering Marketers

I started the Digital Marketing for Engineers blog years ago to document the marketing tac...

Marketing to Engineers is a Funny Business

Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...

A 3 Step Method for Creating Marketing Content that Reaches Engineers

Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

  At the start of each year, we ask marketers about their planned budget and activities fo...

Lead Gen is Doomed and other Fearless Predictions for Engineering Marketers in 2018

  As many of you know, every year around this time we run a survey about marketing budgets...

Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study

It was late summer and Dave Publeesh, the CMO of Engtronica, was enjoying the last few day...

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Research Report: How Engineers Find Information
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