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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Marketing to Engineers is a Funny Business

Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...

A 3 Step Method for Creating Marketing Content that Reaches Engineers

Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Need a Larger Marketing Budget in 2018? These Survey Results Give You the Ammunition

  At the start of each year, we ask marketers about their planned budget and activities fo...

Lead Gen is Doomed and other Fearless Predictions for Engineering Marketers in 2018

  As many of you know, every year around this time we run a survey about marketing budgets...

Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study

It was late summer and Dave Publeesh, the CMO of Engtronica, was enjoying the last few day...

How Marketers Can Reach Automotive Engineers

We recently surveyed 1,187 engineers about their information consumption habits. We’ll hav...

70% of Manufacturing Marketers Can Prove that Content Marketing Drives Leads: CMI Study

The 2018 Manufacturing Content Marketing study was released today. One of the headline fac...

Engineers Read your Marketing Content on their Smartphones

Last month we surveyed 1,187 engineers to determine how they source engineering content an...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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