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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Engineers Read your Marketing Content on their Smartphones

Last month we surveyed 1,187 engineers to determine how they source engineering content an...

New Research Shows How to Reach Technology Decision Makers

So many engineering marketers want their campaign to reach decision makers. Their thought ...

Can Engineering Marketers Create an Effective Word of Mouth Strategy?

The Word of Mouth Marketing Association claims that word of mouth (“WOM” from here on) is ...

Research Shows that Engineers Spend 8.1 Hours Per Week Consuming Engineering Content

We just wrapped up the data collection for our annual survey on the media consumption habi...

What Engineering Marketers Can Learn from an Organic Traffic Superstar

Last week I was at Conex2017 and saw an excellent presentation by Amanda Todorovich, the 2...

Account Based Marketing for the Engineering Marketer

  Is it time for you, as an engineering / industrial marketer, to consider Account Based M...

Should Engineering Marketers Join the Google Ad Boycott?

  The Times of London reported on March 21st that over 250 brands have pulled their advert...

How to Compensate an Industrial Marketer

  Do you need to create a bonus plan for a B2B marketer? Maybe you are considering a bonus...

McKinsey to Marketers - Focus on Top of Funnel to Drive Revenue Growth

 I just read a fascinating report from the McKinsey consultancy that explores customer loy...

Top 5 Trends for Engineering Marketers in 2017

Engineering marketers are doubling down on five successful campaign tactics for 2017. At t...

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Research Report: How Engineers Find Information
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