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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Collaborating With Engineers Part 3 - Topics and How to Find Them

Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...

Collaborating With Engineers Part 2 - Finding Contributors and Grooming Talent

If you’re responsible for promoting your company’s products, you know there’s no one  who ...

Collaborating With Engineers on Content Marketing Part 1

Engineers aren't writers by nature, so why ask them to create content?

A 3 Step Method for Creating Marketing Content that Reaches Engineers

Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Seven Deadly Sins of B2B Technology Marketers

The seven deadly sins – sloth, pride, envy, lust, greed, gluttony, & wrath – few concepts ...

Awareness Marketing for Industrial Companies

Awareness marketing doesn’t get much attention from manufacturers and engineering companie...

Four Internet Mega-Trends that Matter to Engineering Marketers

As marketers, we care about how engineers get information. We need to know whether they us...

More Content, but Lower Quality from Engineering Marketers

Most engineering marketers are creating more content in 2017, according to our 2017 survey...

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Research Report: How Engineers Find Information
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