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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Collaborating With Engineers Part 6 - Writing Style, Tone, and Content

Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...

Collaborating With Engineers Part 5 - The Fine Art of Editing

You’ve received the first draft of a piece of content from your engineer-contributor. You ...

Collaborating With Engineers Part 4 - Collaboration Structures and Workflows

So, you understand the importance of involving engineers in the content creation process (...

Collaborating With Engineers Part 3 - Topics and How to Find Them

Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...

Collaborating With Engineers Part 2 - Finding Contributors and Grooming Talent

If you’re responsible for promoting your company’s products, you know there’s no one  who ...

Collaborating With Engineers on Content Marketing Part 1

Engineers aren't writers by nature, so why ask them to create content?

A 3 Step Method for Creating Marketing Content that Reaches Engineers

Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Seven Deadly Sins of B2B Technology Marketers

The seven deadly sins – sloth, pride, envy, lust, greed, gluttony, & wrath – few conce...

Awareness Marketing for Industrial Companies

Awareness marketing doesn’t get much attention from manufacturers and engineering companie...

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Research Report: How Engineers Find Information
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