Collaborating With Engineers Part 6 - Writing Style, Tone, and Content
Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...
Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...
You’ve received the first draft of a piece of content from your engineer-contributor. You ...
So, you understand the importance of involving engineers in the content creation process (...
Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...
If you’re responsible for promoting your company’s products, you know there’s no one who ...
Engineers aren't writers by nature, so why ask them to create content?
Engineers are remarkably adept at keeping a high signal to noise ratio in their inbox. Con...
When I was in my early twenties, I worked in a comic book shop after school and on weekend...
The seven deadly sins – sloth, pride, envy, lust, greed, gluttony, & wrath – few conce...
Awareness marketing doesn’t get much attention from manufacturers and engineering companie...
