Digital Marketing for Engineers Blog

Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Jason Buccheri Jason Buccheri

Marketing to Public Education

Marketing Management Marketing to Education STEM
Adrian Nash Adrian Nash

Sustaining Content Marketing with Limited Resources

Content Strategy Content Marketing Marketing Management
Adrian Nash Adrian Nash

The Impact of The Great Resignation on Content Marketing

Content Strategy Content Marketing Marketing Management
Adrian Nash Adrian Nash

Why is Today's Content Marketing so Challenging?

Marketing to engineers Content Strategy Content Marketing

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Engineering design software Industry trends and research

Engineering Software Marketers say Branding is Top Priority in 2016

Last week our ENGINEERING.com team met face-to-face with over a dozen marketers in the eng...

John Hayes John Hayes
Engineering design software Content marketing for engineers Marketing to engineers

The flywheel model for engineering marketing

Many of our software and hardware customers use a flywheel concept when approaching new pr...

John Hayes John Hayes
Digital media and online marketing Engineering design software 3D printing/additive manufacturing

Interactive cover of Compass Magazine is the coolest engineering marketing of 2015 so far

I just got a copy of the Compass Magazine from Dassault Systemes. Here’s the cover: After ...

John Hayes John Hayes
Engineering design software Engineering computer hardware Advanced manufacturing

Why packaged solutions work in the computer hardware industry

More and more businesses today look for end-to-end packaged solutions, rather than single ...

Roopinder Tara Roopinder Tara
Digital media and online marketing Engineering design software Engineering computer hardware Marketing to engineers

A Framework for Deciding What to Say in Technology Marketing to Engineers

Not all technology innovations are created equal. Sadly, as marketers, our annual budgets ...

John Hayes John Hayes
Engineering design software Content marketing for engineers

Aligning Your Content for Engineers with Target Buyer Personas

(Updated: April 13th, 2017) Six ways to create purposeful marketing content for engineerin...

John Hayes John Hayes
Lead Generation Engineering design software Marketing to engineers

Lessons from Design Software Marketers

Marketers at SolidWorks World talk about frustrations and successes Software user conferen...

John Hayes John Hayes
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