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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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The Risks of Outsourcing your Engineering Content Creation

  We know that creating engineering content to feed your marketing funnel is a hassle.  Li...

Marketers – Your Chance to Ask Engineers about Their Content Preferences

  We’ll be running a survey this month about how engineers consume content.  Are there any...

Formula to Measure Success of Content –or How Not to Be a Lazy Bastard

  Relying on too-easy metrics like page views for your content won’t give you the whole pi...

Two Ways to Boost Your Engineering Content Reach on Facebook

  Focusing on distribution is a great way to make sure that you earn a return on your cont...

Five New Campaign Ideas to Juice Your Engineering Marketing Success

  This is the time of year when engineering marketers are looking for new campaign ideas. ...

Webinars: Marketers are Going where the Engineers Are

  We surveyed 1,589 engineers to understand how they get their news and information.  More...

Proving that Content Marketing Works for Manufacturers

Marketers often ask us, “Do you have a new way to reach our audience?” They want to ensure...

Three Free Research Reports for Engineering Marketers

  There is no denying that marketing is becoming a data science.  That applies to the worl...

Four myths about content marketing to engineers

  I had a good chat with the CEO of a major industrial publisher this week. He said they w...

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Research Report: How Engineers Find Information
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