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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Surveys can help you create outstanding downloadable content for your prospects

Some of our best customers have asked for help in creating downloadable content that they ...

Manufacturers say Content Marketing Isn’t Working, But Will Do More Anyway

The Content Marketing Institute’s 2016 report has a somewhat confusing finding. North Amer...

Engineering is multidisciplinary – Is your marketing?

Twenty years ago the engineering world was made up of silos of mechanical, electronics and...

How are engineering marketers spending their budgets in 2016?

How does your 2016 budget compare with other engineering marketers? What campaigns will th...

A Checklist for Your Content Marketing Stories for Engineers

  When you’re writing a marketing story for engineers, this checklist can help you hit all...

How to Tell a Good Story to Engineers

Lisa had a frustrating morning.  There were the usual minor annoyances, like finding the t...

Great Industrial Content Doesn’t Follow the 80/20 Rule

You may have heard of the 80/20 rule of content marketing – that you need to spend 20% of ...

The flywheel model for engineering marketing

Many of our software and hardware customers use a flywheel concept when approaching new pr...

Content: the Gift That Keeps on Giving

A modern marketing mix will include advertising, trade shows, other lead generation campai...

A formula for measuring content marketing success in engineering

The algorithm we use at ENGINEERING.com As marketers to an engineering audience, we’re oft...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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