Get insights: how are engineering marketers planning their 2016 campaigns?
More than 100 engineering marketers shared their plans for 2016. They say that it will be a big year. For starters, 38% of them said that they would have more budget than in 2015.
Some other key findings from the survey were:
- Lead generation and content creation are the biggest marketing challenges in 2016
- 68% say that marketing is becoming more important relative to sales
- Top performing marketers allocate a larger portion of their budgeting to creating content than laggards
- Similarly, top performers understand and believe in the value of content marketing.