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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Engineers are blocking your ads. Whatcha gonna do?

The rise of ad blocking software has been a big story in digital media this year.  Just ho...

Roadmap to Digital Marketing – INFOGRAPHIC

Many industrial marketers are still struggling to convince their upper management of the v...

The manufacturer’s roadmap to digital marketing

Many marketers know that they need to direct more of their marketing budget online. But ma...

Interactive cover of Compass Magazine is the coolest engineering marketing of 2015 so far

I just got a copy of the Compass Magazine from Dassault Systemes.  Here’s the cover: After...

#Mobilegeddon Guide for Engineering Marketers

  In case you haven’t heard, Google made a major change to their search algorithm last wee...

Advertising with an Engineering Publication - Does Size Matter?

  This is a tough time for many engineering publications. The marketers they serve - you! ...

A Framework for Deciding What to Say in Technology Marketing to Engineers

Not all technology innovations are created equal.  Sadly, as marketers, our annual budgets...

Manufacturers are Laggards in Digital Marketing – Why that’s Good News

A new report by Authentia sets out some excellent advice for manufacturing marketers.  The...

Beyond mobile marketing: driving cross-screen engagement in your engineering audience

There are hundreds of engineering apps for iOS and Android. More and more, each mobile dev...

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