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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Andrew McWhaw

Andrew McWhaw

Andrew holds an MBA from the Rotman School of Management and has a keen interest in the intersection of marketing, technology, and big data.

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Posts by Andrew McWhaw

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study

It was late summer and Dave Publeesh, the CMO of Engtronica, was enjoying the last few day...

Do You Suffer from Content Clutter? – Here’s a Way to Cut Through

Content clutter is a serious concern for any marketer.  The idea that your best planned an...

Where are You in Your Digital Transformation?

Congratulations.  If you’re reading this you’re probably a B2B marketer in the engineering...

What Survey Questions Would You Want to Ask Engineers About How They Consume Information?

It’s the most wonderful time of the year.  At least, that’s how I feel, since we’re rampin...

The Changing Challenges of Engineering Marketers

Lots of things are set to 4 year cycles: presidential elections, undergraduate degrees, ac...

An Engineering Marketers Guide to Lead Nurturing

What makes engineering so special?  Many would answer it’s because engineering is a discip...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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