Digital Marketing for Engineers Blog

Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Andrew McWhaw

Andrew McWhaw

Andrew holds an MBA from the Rotman School of Management and has a keen interest in the intersection of marketing, technology, and big data.

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Posts by Andrew McWhaw

Marketing to Engineers is a Funny Business

Hey Reader! If you’re a fan of Digital Marketing For Engineers, you know it’s the mission ...

4 Things (The Data Shows) Top Performing Marketers Do Differently

When I was in my early twenties, I worked in a comic book shop after school and on weekend...

Technology Brand Launches a Digital Publication – A Real Numbers, Unreal Company Case Study

It was late summer and Dave Publeesh, the CMO of Engtronica, was enjoying the last few day...

Do You Suffer from Content Clutter? – Here’s a Way to Cut Through

Content clutter is a serious concern for any marketer. The idea that your best planned and...

Where are You in Your Digital Transformation?

Congratulations. If you’re reading this you’re probably a B2B marketer in the engineering ...

The Changing Challenges of Engineering Marketers

Lots of things are set to 4 year cycles: presidential elections, undergraduate degrees, ac...

An Engineering Marketers Guide to Lead Nurturing

What makes engineering so special? Many would answer it’s because engineering is a discipl...

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