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Insights and Strategies for Marketers to Better Engage Engineering Professionals

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Manufacturing Marketers: 3 Fixes for Your Content Marketing Strategy

82% of manufacturers are using a content strategy, but only 26% of manufacturing marketers...

10 Steps to Excellent Sponsored Editorial for Engineers

More marketers are buying sponsored posts.  Here’s how to make sure yours are effective. T...

Do you submit guest blogs to engineering sites?

You may have read how Matt Cutts said that guest blogging is dead because it’s become too ...

Mapping your Content and Keywords to the Engineer’s Buying Journey

As a marketer, you can message engineers at each stage of their buying journey : Awareness...

How engineering marketing will fundamentally change over the next 5 years

Accenture study says there will be more change than ever in marketing functions, and that ...

Does Marketing Automation live up to the Hype?

Our experience with engineering marketing automation, 8 months later.   Many of us already...

What can a 3D Printing Marketer do when the hype is over?

It’s been a wild ride for the marketers of professional 3D printers.  And by professional ...

8 Steps to an Outstanding Webinar for Engineers

We run tons of webinars for engineers.  Some are good.  Some are truly excellent.  Here’s ...

Should engineering marketers be publishers? It depends on the content.

Marketers are increasingly asking engineering publications to write their stories.  That’s...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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