Digital Marketing for Engineers Blog

Insights and Strategies for Marketers to Better Engage Engineering Professionals.

Latest Stories

Featured Stories

Filter By Categories

Pitching a Story to Engineering Publications

Content marketing works best when you can spread your stories

People pitch stories to ENGINEERING.com every day.  We even have a simple button for it. I read them all, but we don’t publish many.

Here's what it takes to get published:

  1. Submit a story that is broadly interesting to engineers.  If for example, you are really excited about a new valve assembly (now 4,200 psi!), then we are happy for you.  But that’s not interesting to enough of our audience to get published.  On the other hand, if you have a new version of a popular CAD program, you probably don’t have to submit anything.  We’ll probably write about it even without your submission. Here’s what it takes to get published:
  2. Product pitches are dull.  Application stories are interesting.  If you write a story about how your product solved a real-world problem you stand a much better chance, particularly if you only mention your product once.
  3. bigstock-Hand-Drawing-Content-Flow-Char-41633221Add some technical details in your article submission.  Talking only about features and benefits is boring.  Instead, describe, or better yet show with pictures, how the application was done.
  4. Use proper English for your pitch.  If you write a poor email, chances are that your article submission is poor too. Our editors can only do so much with a badly written piece. 

 I hope this view from the editor’s chair helps get your content stories published. 

 If you are struggling with getting media coverage, we offer services to ensure your posts reach more engineers, or we can assign an editor to write them for you.

Subscribe Email

New Call-to-action
Research Report: How Engineers Find Information
Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced. Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced.Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced.
Google+