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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Roopinder Tara

Roopinder Tara

Roopinder Tara is Director of Content for ENGINEERING.com. He has been into CAD, CAM and CAE for his entire professional life, as an engineer, CAD manager, professor and publisher. He has written numerous publications on CAD, design and engineering. He has a bachelors in mechanical engineering (Drexel University), a masters in engineering science (Penn State) and has been a certified professional engineer.

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Content: the Gift That Keeps on Giving

A modern marketing mix will include advertising, trade shows, other lead generation campai...

Why packaged solutions work in the computer hardware industry

More and more businesses today look for end-to-end packaged solutions, rather than single ...

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Research Report: How Engineers Find Information
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