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How Marketers Can Reach Automotive Engineers

We recently surveyed 1,187 engineers about their information consumption habits. We’ll hav...

70% of Manufacturing Marketers Can Prove that Content Marketing Drives Leads: CMI Study

The 2018 Manufacturing Content Marketing study was released today. One of the headline fac...

Engineers Read your Marketing Content on their Smartphones

Last month we surveyed 1,187 engineers to determine how they source engineering content an...

New Research Shows How to Reach Technology Decision Makers

So many engineering marketers want their campaign to reach decision makers. Their thought ...

Can Engineering Marketers Create an Effective Word of Mouth Strategy?

The Word of Mouth Marketing Association claims that word of mouth (“WOM” from here on) is ...

Research Shows that Engineers Spend 8.1 Hours Per Week Consuming Engineering Content

We just wrapped up the data collection for our annual survey on the media consumption habi...

What Engineering Marketers Can Learn from an Organic Traffic Superstar

Last week I was at Conex2017 and saw an excellent presentation by Amanda Todorovich, the 2...

Can AI Save Engineers From Bad Marketing Content?

Technology has made it too easy to create content. As a result, we have too much marketing...

Banner Ads? Why Would Engineering Marketers Ever Buy Banners?

If you measure the success of your campaigns only on how many leads they generate, you pro...

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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