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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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The Power of Video Marketing - Why it Works

I’m old enough to remember the dawn of online video content. It was only 1996 when Flash p...

Content Marketing in 2021

In 1996 Bill Gates, then CEO of Microsoft published an essay on the company’s website pred...

The Impact of COVID-19 on Technical Marketing: According to the Data

Like most of you, we at engineering.com were thrown for a loop in 2020. Since 2014, we hav...

Collaborating With Engineers Part 6 - Writing Style, Tone, and Content

Whether you're creating a video asset, an e-book, or a series of articles, at some point, ...

Collaborating With Engineers Part 5 - The Fine Art of Editing

You’ve received the first draft of a piece of content from your engineer-contributor. You ...

The Importance of Supporting Engineering Education

Most of us have worked at a tradeshow where a small group of excited students suddenly app...

Collaborating With Engineers Part 4 - Collaboration Structures and Workflows

So, you understand the importance of involving engineers in the content creation process (...

Collaborating With Engineers Part 3 - Topics and How to Find Them

Imagine you are a songwriter. Your client is a country-western crooner on a downturn. Mela...

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