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John Hayes
By
December 18, 2014

What do engineering marketers want for Christmas? Well, it isn't more leads according to this survey.

More_leads

We’ve been surveying engineering marketers about their plans for 2015.  If you haven’t taken the survey yet, it’s not too late. 

From the early results it seems that the top priorities for engineering marketers have really changed since this time last year.  Last year when we asked what marketers thought their top challenges would be in 2014, 34% said “more leads”.  

As you can see from this chart, the early results for 2015 show that problem has been cut almost in half!  Most marketers appear to have figured out where to get leads so they don’t see lead gen as such as big a challenge.

 So what is the big challenge for 2015?  Engineering marketers say (aside from not enough budget), that creating content is becoming an increasing challenge, up 20% from last year.

Creating_Content

We’ve all been aware of the dramatic rise in content and inbound marketing over the past few years.  And the price of content marketing is, well, content.  So it stands to reason that feeding the content machine has become a top challenge for marketers.

At ENGINEERING.com we’ve seen this trend come to life in the form of a huge uptick in the number of engineering marketers who are:

i)     running webinars to showcase their thought leadership and

ii)    sponsoring articles to generate awareness and understanding of their products

 

If you can spare 3 minutes at this busy time of year, please share your insights on what we should expect for engineering marketing in 2015 here. 

TAKE THE SURVEY

Here’s wishing you a successful and happy New Year from everyone at ENGINEERING.com.

John 

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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