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John Hayes
By
November 21, 2014

Using Digital Media to Reach Manufacturing Engineers

Finding a manufacturing audience is tough because they self-identify by industry rather than role.

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Let’s say you are responsible for marketing 5-axis milling machines, laser jet cutters, factory automation equipment, or ancillary products like actuators or electric motors.

A lot of your marketing budget goes to attending the big manufacturing trade shows. 

But where in the digital world can you find this audience of influencers and decision makers? 

 

Your audience is facing a similar challenge.  They have moved their reading and research from magazines to their laptops and tablets.  But where are the stories they need to stay current on manufacturing innovations in equipment and processes?  Where are the stories that will help them maximize productivity in a modern plant?

Engineers have told us time and again that they want more manufacturing stories.  Every year we survey our 1.5M unique monthly visitors.  They tell us that they need to learn about Quality, CNC, Mold Making, Factory Automation and Robotics. 

In response (finally), ENGINEERING.com has launched a new editorial section titled Advanced Manufacturing. Our goal is to offer i) the content manufacturing teams crave and ii) better ways for marketers to connect to these Plant Managers, Quality Experts, Manufacturing Engineers and Product Specifiers.

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Marketers who seek a manufacturing audience will be able to use the same awareness, content creation and lead generation campaigns that engineering marketers in other industries have come to rely on. 

If you are a marketer who needs to reach a manufacturing audience, please take a look at the Media Guide for Advanced Manufacturing.

Thanks,

John

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Research Report: How Engineers Find Information
Research Report: How Engineers Find Information
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