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John Hayes
By
February 06, 2015

Is Print Media Dead to Engineering Marketers?

How much of your marketing budget will you allocate to print magazines in 2015? 

Is_Print_Media_Dead_to_Engineering_MarketersThat’s one of the questions we asked engineering marketers in a recent survey.  
26% said “None”.
Another 45% said their budgets for print advertising would be smaller in 2015 than it was in 2014
Add up those two number and you get 71%.  Ouch!

A total of 71% will spend less on print campaigns than last year or they will spend zero.   

We asked the same question in 2014.  It was bad news for print then, with 15% of engineering marketers allocating zero budget and another 39% saying they would allocate less budget (for a total of 53%).  For print publications who thought the news couldn’t get any worse, it just did.

Giving up on Print doesn’t mean giving up on Storytelling

Engineering marketers are actually increasing their total budgets on storytelling.  The difference is that rather than relying on print to tell their stories, they are using case studies, white papers, videos and webinars.  And they are distributing those stories via social and other digital media.

Take a look at this webinar to get the full picture from Engineering Marketers

Engineering marketers told us a lot more about their plans for 2015 including:

  • Where they will allocate their budgets for 2015
  • Rankings of social media
  • Best practices of the top performers
  • Biggest challenges for 2015

This webinar was recorded on January 24th 2015.  Check it out to get all the details.

John

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