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Insights and Strategies for Marketers to Better Engage Engineering Professionals.

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Manufacturers are Laggards in Digital Marketing – Why that’s Good News

A new report by Authentia sets out some excellent advice for manufacturing marketers. The ...

Manufacturing Marketers: 3 Fixes for Your Content Marketing Strategy

82% of manufacturers are using a content strategy, but only 26% of manufacturing marketers...

Beyond mobile marketing: driving cross-screen engagement in your engineering audience

There are hundreds of engineering apps for iOS and Android. More and more, each mobile dev...

Is Print Media Dead to Engineering Marketers?

How much of your marketing budget will you allocate to print magazines in 2015? That’s one...

What not to do. Secrets of the Worst Performing Engineering Marketers

Marketers at the slowest growing companies have shared their marketing plans for 2015. May...

Killing it in Engineering Marketing. 2 Ways Top Marketers Spend Differently

Marketers at the fastest growing companies don’t spend their budgets like everyone else. I...

Mobile Tactics for Engineering Marketers in 2015

It’s no secret that more engineers are searching for product and engineering information o...

What do engineering marketers want for Christmas? Well, it isn't more leads according to this survey.

We’ve been surveying engineering marketers about their plans for 2015. If you haven’t take...

Engineers to Marketers – Enough with the Infographics!

Survey of 1,000 engineers highlights their likes and dislikes about marketing content I’m ...

Using Digital Media to Reach Manufacturing Engineers

Finding a manufacturing audience is tough because they self-identify by industry rather th...

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