Industrial & Technology Marketing Trends for 2019

What will marketing to industrial and technology prospects look like in 2019?

In this webinar, originally streamed in February 2019, we answered that question, by revealing the results of a survey of more than 100 industrial and technology marketers.    The study's participants represented companies in manufacturing, software, and other engineering related fields, from rapidly growing startups to companies at the top of the Fortune 500.  Cumulatively, they managed total budgets in excess of $85M.

Important to you, the webinar revealed what's working, what isn't, and what marketing activities look most promising in 2019. 

By viewing this webinar recording you will learn:

• What activities and channels these marketers find most effective in sourcing new customers.
• The tactics they're relying on to achieve their 2019 marketing objectives and what those objectives are.
• How marketers inform their content, and what types of content marketers say are worthy of more investment and which ones are not.
• The current state of technology and industrial marketing as measured by year-over-year budget growth, goals, and challenges.