How Engineers Find Information 2018

Research on the content consumption habits and preferences of engineering professionals for industrial & technology marketers

Marketers who target manufacturing, engineering and design professionals understand the critical importance of knowing how those prospects search for and consume content.  To answer this question, each year polls its audience to determine where they source their information, how they consume that content, and what content formats they prefer.  

In this report you’ll find expert insights on the survey results from Joe Pulizzi of CMI, Shawn Fitzgerald of ThomasNet, Achinta Mitra of Tiecas and's own John Hayes.  Each expert has provided their commentary to help marketers better comprehend and execute on the findings of the study.

If you're a marketer looking to create better marketing content, source more leads,  and increase the ROI of your campaigns, then this report was written for you.  

If you'd like to know more about the study, you can scroll down to preview the first few pages or download the report by filling out the adjacent form.

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Our Expert Panel
Shawn Fitzgerald of ThomasNet
Shawn Fitzgerald
Achinta Mitra
Tiecas Inc.
Joe Pulizzi of the Content Marketing Institute
Joe Pulizzi
Content Marketing Institute
John Hayes of
John Hayes 
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