Marketing Resources

Insights, analysis, and guidance from the team that built the world's largest community of engineers,
designers and industrial & technology decision-makers

Research Reports

NEW! 2019 Industrial & Technology Marketing Trends
In last year’s report we revealed that budgets were growing, with 2018 having the highest percentage of growing budgets in any year of the study. We’re starting this year’s report with some good news: 2019 had an even higher share of budgets growing, with 49% of respondents seeing more budget this year. Get benchmarks for marketing in your industry and learn the challenges and opportunities your competitors are facing with this research report.

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NEW! 2019 Market Research Report: How Engineers Find Information
Engineering.com has been surveying engineering professionals on their information consumption habits since 2014. This year’s study was the largest ever, with 1540 engineering professionals participating. We conducted this survey to help B2B technology marketing understand how their target prospects engage with technical content. This knowledge should help marketers navigate the shifts towards digital from print and to plan their own strategies for both inbound and
outbound approaches.

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Webinars
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Now Available! How Engineers Find Information 2019
In this webinar, we revealed the findings from a survey of over 1,500 engineering professionals on how they consume information, act upon marketing content and engage with marketing campaigns. 

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2018 Engineering Marketers' Budget & Campaign Plans 2018
In this webinar, we shared the results of a survey of more than 100 engineering marketers working with over 41M in total marketing budget. They revealed what's working, what isn't, and what marketing activities look most promising in 2018.

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2018 Where Engineers Get Their Information - A Guide for Marketers

We asked 1,187 engineers what they wanted in their marketing content.  Join John Hayes and special guest Chris Turner from Business Advantage as they discuss our findings and what it means for marketers planning their strategy for 2018 and beyond.  

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eBooks

New! How to Create Research Reports: The Silver Bullet for Technology Lead Generation
The complete guide to creating Research Reports, the most effective marketing content for building awareness and generating leads from technical B2B prospects.  

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How to Optimize your Digital Marketing for Engineers
This guide highlights best practices on how to use the Internet to advertise to engineers and other technical audiences.

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Video Marketing to Engineers
Ready to rock some great video? We wrote the Video Marketing for Engineers eBook to help marketers create great videos that turn engineers into customers. This 45-page book is full of charts, pictures and step-by-step guides.

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  • How To Conduct Research
Other Resources
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Spreadsheet: Becoming Your Own Publisher Cost-Per-Lead Model

Are you considering becoming your own publisher?  Before you do, use this model and your knowledge of content production to estimate your cost-per-lead and whether such an undertaking will lead to positive a marketing return on investment. 

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Older Marketing Resources Archive

Access engineering.com Research Reports, eBooks, and Webinars from previous years.  

Archives

Want to Start a Conversation?

We’re all about helping you reach engineers, designers, and other technical prospects.  If you want to discuss more about how we can help you do that fill out the form below and we’ll be in touch real soon.