Marketing Resources

Insights, analysis and guidance from the team that built the world's largest community of engineers, designers and industrial & technology decision makers

Research Reports

NEW! 2018 Budget Trends in Industrial & Technology Marketing
Over 100 industrial and technology marketers working with total budgets in excess of 41 million dollars told us what worked in 2017, what didn't, and where they're planning on spending in 2018.  Get benchmarks for marketing in your industry and learn the challenges and opportunities your competitors are facing wit this research report.

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2018 Market Research Report: How Engineers Find Information
1,187 engineers responded to our survey on how they search for and consume engineering content.  This year's report goes further than previous years, also examining what content formats engineers prefer - critical information for marketers planning their next marketing campaign.

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Now Available! How Engineers Find Information 2019
In this webinar, we revealed the findings from a survey of over 1,500 engineering professionals on how they consume information, act upon marketing content and engage with marketing campaigns. 

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2018 Engineering Marketers' Budget & Campaign Plans 2018
In this webinar, we shared the results of a survey of more than 100 engineering marketers working with over 41M in total marketing budget. They revealed what's working, what isn't, and what marketing activities look most promising in 2018.

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2018 Where Engineers Get Their Information - A Guide for Marketers

We asked 1,187 engineers what they wanted in their marketing content.  Join John Hayes and special guest Chris Turner from Business Advantage as they discuss our findings and what it means for marketers planning their strategy for 2018 and beyond.  

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New! How to Create Research Reports: The Silver Bullet for Technology Lead Generation
The complete guide to creating Research Reports, the most effective marketing content for building awareness and generating leads from technical B2B prospects.  

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How to Optimize your Digital Marketing for Engineers
This guide highlights best practices on how to use the Internet to advertise to engineers and other technical audiences.

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Video Marketing to Engineers
Ready to rock some great video? We wrote the Video Marketing for Engineers eBook to help marketers create great videos that turn engineers into customers. This 45-page book is full of charts, pictures and step-by-step guides.

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  • How To Conduct Research
Other Resources

Spreadsheet: Becoming Your Own Publisher Cost-Per-Lead Model

Are you considering becoming your own publisher?  Before you do, use this model and your knowledge of content production to estimate your cost-per-lead and whether such an undertaking will lead to positive a marketing return on investment. 

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Older Marketing Resources Archive

Access Research Reports, eBooks, and Webinars from previous years.  


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