Marketing Resources

Insights, analysis, and guidance from the team that built the world's largest community of engineers,
designers and industrial & technology decision-makers

Research Reports

2022 Market Research Report: How Engineers Find Information has been surveying engineering professionals on their information consumption habits since 2014. This year’s study had over 750 engineering professionals participating. We conduct this survey to help B2B technology marketers understand how their target prospects engage with technical content. This knowledge helps marketing navigate content consumption shifts and better plan their inbound and outbound strategies.

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2021 Marketing to Engineers Survey
In the last year, marketing across all industries was drastically affected by the COVID-19 pandemic. We have reached out to leading industrial and technology marketing professionals about how this has impacted their strategies, budgets, objectives, and challenges for 2021. Get insights on moving forward and learn about some of the challenges and opportunities your competitors are facing with this research report.

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Now Available! How Engineers Find Information 2019
In this webinar, we revealed the findings from a survey of over 1,500 engineering professionals on how they consume information, act upon marketing content and engage with marketing campaigns. 

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2018 Engineering Marketers' Budget & Campaign Plans 2018
In this webinar, we shared the results of a survey of more than 100 engineering marketers working with over 41M in total marketing budget. They revealed what's working, what isn't, and what marketing activities look most promising in 2018.

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2018 Where Engineers Get Their Information - A Guide for Marketers

We asked 1,187 engineers what they wanted in their marketing content.  Join John Hayes and special guest Chris Turner from Business Advantage as they discuss our findings and what it means for marketers planning their strategy for 2018 and beyond.  

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Collaborating with Engineers on Content Marketing
The definitive step-by-step guide on how to work with your engineering team to elevate the quality and credibility of your content marketing. 

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How to Create Research Reports: The Silver Bullet for Technology Lead Generation
The complete guide to creating Research Reports, the most effective marketing content for building awareness and generating leads from technical B2B prospects.  

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How to Optimize your Digital Marketing for Engineers
This guide highlights best practices on how to use the Internet to advertise to engineers and other technical audiences.

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Video Marketing to Engineers
Ready to rock some great video? We wrote the Video Marketing for Engineers eBook to help marketers create great videos that turn engineers into customers. This 45-page book is full of charts, pictures and step-by-step guides.

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  • How To Conduct Research
Other Resources

Spreadsheet: Becoming Your Own Publisher Cost-Per-Lead Model

Are you considering becoming your own publisher?  Before you do, use this model and your knowledge of content production to estimate your cost-per-lead and whether such an undertaking will lead to positive a marketing return on investment. 

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Older Marketing Resources Archive

Access Research Reports, eBooks, and Webinars from previous years.  


Want to Start a Conversation?

We’re all about helping you reach engineers, designers, and other technical prospects.  If you want to discuss more about how we can help you do that fill out the form below and we’ll be in touch real soon.