Collaborating with Engineers on Content Marketing!
Working with your engineering team will help elevate the quality and credibility of your content marketing. Download this comprehensive 28-page guide and learn how we have engaged engineers in creating marketing content for over 20 years.
We walk through the entire collaboration process from start to finish. After a brief introduction, we dive right into the essential areas needed for success. We have also included a one-page summary at the end of the guide for your convenience. Below is an overview of the table of contents:
Content by Engineers, for Engineers - Why it Matters!
Finding Contributors and Grooming Talent
The Challenge of Topics and How to Find Them
Collaboration Structures and Workflows
Writing Styles and Tone in your Content
Getting Over the Finish Line: The Fine Art of Editing
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