Become Your Own Publisher Tool

Before you invest in a major content creation program, use this model to project investment and its return

Whether or not your content marketing program should transition to a full-blown publishing department is a hot topic in the B2B Industrial and Technology Marketing World.  

To help marketers assess the value in undertaking such a venture we wrote a detailed case study using data from's own publishing practice.  

As part of that case study, this model was created. It includes all of the fixed and variable costs a marketing department should expect to pay should they decide to try their hand at becoming their own publisher.  

Download the model and tweak it to match your own inputs to decide whether becoming a publisher is a worthwhile venture.

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