Marketers need to know how engineers get their technical information.
In this research report we will share the results of a survey of more than 1,000 engineers conducted in September, 2016.
Highlights of the report include:
- Analysis of consumption trends - mobile vs. desktop, inbound vs. outbound, digital vs. print
- Engineers' attitudes towards sponsored content
- The answer to the question, "when should marketing and sales reach out to a lead?"
- Expert commentary from leading engineering marketers