Research on the content consumption habits and preferences of engineering professionals for industrial & technology marketers
Marketers who target manufacturing, engineering and design professionals understand the critical importance of knowing how those prospects search for and consume content. To answer this question, each year engineering.com polls its audience to determine where they source their information, how they consume that content, and what content formats they prefer.
In this report you’ll find expert insights on the survey results from Joe Pulizzi of CMI, Shawn Fitzgerald of ThomasNet, Achinta Mitra of Tiecas and engineering.com's own John Hayes. Each expert has provided their commentary to help marketers better comprehend and execute on the findings of the study.
If you're a marketer looking to create better marketing content, source more leads, and increase the ROI of your campaigns, then this report was written for you.
If you'd like to know more about the study, you can scroll down to preview the first few pages or download the report by filling out the adjacent form.
Organizing the Web for design and manufacturing professionals since 1999, TenLinks.com links to tens of thousands of useful and informative sites. Its daily newsletter, TenLinks Daily, is the single most trusted source of all engineering software and technology news read by industry professionals and software users. If you didn’t see it in TenLinks Daily, it didn’t happen, say faithful readers who rely on the comprehensiveness and thoroughness of the TenLinks specialized news staff.
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