2018 Engineering Marketers' Budget & Campaign Plans 2018
In this webinar, we shared the results of a survey of more than 100 engineering marketers working with over 41M in total marketing budget. They revealed what's working, what isn't, and what marketing activities look most promising in 2018.
2018 Where Engineers Get Their Information - A Guide for Marketers
We asked 1,187 engineers what they wanted in their marketing content. Join John Hayes and special guest Chris Turner from Business Advantage as they discuss our findings and what it means for marketers planning their strategy for 2018 and beyond.
2017 Where Engineers Get Their Information - A Guide for Marketers
More than 1000 engineers responded to ENGINEERING.com's survey on their content consumptions habits. We've distilled all that data into a 1-hour webinar that will help engineering marketers better understand their target markets and refine their marketing strategy.
Engineering marketers' 2016 campaign plans
Marketers who have engineers in their target audience: how your peers are planning their 2016 year. What are they spending the most budget on, and how does it compare with previous years? What are the biggest marketing challenges to engaging engineers anticipated for 2016?
How to Tell a Good Engineering Story to Generate Leads
In this webinar, industrial marketers hear from marketing leaders at THomasNet RPM and ENGINEERING.com about how to write for different manufacturing personas, how to tell stories to effectively engage an engineering audience, and how to create and deliver effective calls-to-action for engineers.
ENGINEERING.com and TREW Marketing co-hosted a special webcast in September 2015 to discuss how engineers respond to content and online marketing. They analyze survey results from the 2015 Content and Online Marketing to Engineers Research Report and engage with marketers to discuss how to apply results to their specific business needs.
ENGINEERING.com and Tiecas Inc co-hosted a special webinar in August 2015 to discuss how to make a case for digital marketing as a industrial marketer. In the webinar, they presented a roadmap to using digital marketing to reach target buyers and key decision makers in a manufacturing and industrial setting.
Find out what your fellow engineering marketers are planning (or NOT planning) in 2015. You'll learn about the differences between how top marketers and laggards spend their budget, what types of content are most popular for an engineering audience, and more.
Find out the results of the 2014 Engineering Marketer survey and gain insights on what marketers planned for 2014. Look back to see how spending was different in 2014 to help you optimize your marketing spending.