Guide to Digital Marketing for Engineers

This guide highlights best practices on how to use the Internet to advertise to engineers and other technical audiences.

If you need to:

Sell to engineers

Look no further!

This 50 page eBook, developed BY engineers FOR engineers, comes from years of experience working with an online community of technical specialists and decision-makers on engineering.com. It will make your communication with technical audiences better. Whether you want to expand your online spend – but efficiently; get better reach; or understand how to communicate effectively and improve results with technical audiences, this guide will help you:

• Design an online marketing campaign that appeals to engineers
• Measure the success of your online marketing campaigns
• Compare the value of various media offerings
• Engage your audience from introduction through to lead
• Communicate effectively with an analytic, data-driven audience that makes decisions on facts not emotions

This eBook is divided into 7 chapters that will take you through concrete steps to plan, execute and measure your digital marketing campaigns.

Contents, by chapter:

• Chapter 1 -  Why 95% of Traditional Advertising is Wasted
• Chapter 2 - Does you web site talk to your audience?
• Chapter 3 - THe tyranny of keywords: Getting your audience to find you
• Chapter 4 - Paying for Traffic: Introduction to paid campaigns
• Chapter 5 - Measuring Internet Advertising: What's your cost per lead?
• Chapter 6 - The Power of Community: Social media for your prospects
• Chapter 7 - Desiging your Internet Marketing Campaign: A Case Study