Before you invest in a major content creation program, use this model to project investment and its return
Whether or not your content marketing program should transition to a full-blown publishing department is a hot topic in the B2B Industrial and Technology Marketing World.
To help marketers assess the value in undertaking such a venture we wrote a detailed case study using data from engineering.com's own publishing practice.
As part of that case study, this model was created. It includes all of the fixed and variable costs a marketing department should expect to pay should they decide to try their hand at becoming their own publisher.
Download the model and tweak it to match your own inputs to decide whether becoming a publisher is a worthwhile venture.
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember: